We're sure your eyebrows jumped at the title of a recent report by researchers at Carnegie Mellon University and the City University of Hong Kong: "Ad blockers may benefit websites, users, and the market at large." Well, your brows might relocate past your scalp when you read some of the…
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The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits of the open ecosystem entirely. Key to bridging that gap—or plugging the black hole—is traffic…
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In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…
Read MoreAdMonsters July 2, 2020 Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire. Tech providers seem to…
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As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership…
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You took a really big step by adding an identity partner, but like most things in ad tech you can’t expect to flip a switch and watch the magic happen. Activation, though, is where things get exciting—sure you’ll be able to garner looks from new advertisers and grab higher CPMs,…
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On June 18, AdMonsters hosted a webinar with Powerinbox, Personalization Power at Scale featuring Jeff Kupietzky, CEO, Powerinbox; Max Dennis, Director of Audience Development, Assembly; and Chip Schaible, Director of National Account Sales, IQVIA. The webinar examined the intricacies of this burgeoning channel while highlighting its growing revenue potential. Here…
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June 23, 2020 Apple's IDFA Goes Opt-In DigiTrust Bites the Dust Coronavirus Travel Slump Cuts Google Deep Blunt Force Blocking #BlackLivesMatter Apple’s IDFA Goes Opt-In The rumor mill was running wild with speculation that Apple was about to mercilessly slay the iOS app-based advertising tracker, IDFA. Well, good-ish news—IDFA lives!…
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In this video recap of our webinar with Powerinbox, Personalization With a Push, publishers Max Dennis, Director of Audience Development, Assembly and Chip Schaible Director of National Account Sales, IQVIA join Powerinbox's CEO Jeff Kupietzky to discuss their experiences with leveraging browser push notifications. You'll learn all about the intricacies of…
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We caught up with Brandon Gains, VP of Marketing at MonetizeMore to learn more about why his company teamed up with PubGuru to launch PubGuru University to bring AdSense and GAM training to ad ops professionals. We also talked about strategies for bringing teams closer together through training during stay-at-home…
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