 |
July 2, 2020 |
|
| |
 |
Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah |
| As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership between video SSP SpotX and data platform Axciom—injecting its treasure trove of consumer data on the supply side. We were fascinated by this setup and wanted a better understanding of how it works. Kristen Williams, VP of Strategic Partnerships at SpotX, and John Baudino, SVP of Digital Data at Acxiom, were happy to oblige. Read more. |
|
 |
Driving Operational Excellence: To Automate or Not To Automate |
| COVID-19 revenue losses have been extensive, prompting massive furloughs and layoffs, but on the road to recovery, publishers will be looking for ways to keep costs low without further reducing staff. Understanding when to use automation by leveraging available technology to handle repetitive and routine tasks is an effective way to build a more scalable and sustainable operation. Read more. |
|
 |
Multichannel Messaging Made Easy |
| The good news: there have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had so many options for messaging users, and the ability to personalize based on medium and preferences. But we need a good strategy—and solid tools—to hold our multichannel messaging program together. Using statistics, examples, and real-world anecdotes, this webinar, in partnership with Powerinbox, will dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life. Register now! |
|
|
|
 |
| Top Stories |
|
|
We haven’t seen major brand advertisers ditch social media advertising like this since MySpace 2009. An ever-growing crowd of well-known brands is pausing their ad spend on Facebook—and other social media platforms—to protest lax moderation of hateful content keeps growing longer. Our cynical minds immediately leap back to the great YouTube brand advertising boycott over hate content a few years back, which seemed an ultra-cynical attempt to gain leverage in pricing negotiations. So what kind of advertiser boycott might effect lasting social media changes? Read more. |
|
In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP of Product, Ads Platform and Analytics at Criteo to learn more about the proposal and the update. Read more. |
|
Why would Google all of the sudden change its hard-balling when it comes to paying publishers for content? For one, there are growing antitrust investigations in the US and EU. After France’s win and Australia on the road to doing the same, Google could be throwing publishers some cash to show good faith. Read more. |
|
|
|
 |
|
|
|
