AdMonsters May 27, 2022 Navigating the Great Resignation: Find Stability With an Ad Ops Partner They're calling it "the great resignation." Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as…
Read More
The NY Times is getting data out of silos to harness the power of marketing, customer, and advertising data toward a more collective, data-driven business. Michael Chiang, Director, Campaign Operations, The New York Times, is using Action IQ CDP to quickly create, deploy and evaluate campaigns. And eventually, some tools…
Read More
The bill includes regulations that will continue to trigger an already erupting volcano. The lava represents all the publishers and advertisers who constantly scramble to keep up with these rules and regulations.
Read More
May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options Include Frequency Capping "Frequency has always been the hard number, but it's where the magic…
Read More
Ad ops partners will also be able to work with their publishers on various custom projects, such as ad server implementations, ad server migrations, and custom reporting. They'll also provide consulting services, ranging from planning and strategy to identifying new revenue opportunities to workflow optimization.
Read MoreAdMonsters May 20, 2022 Whose Data Is It Anyway? Buyers? Sellers? No, Theirs? Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant, but maybe there really…
Read More
Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
Read MoreAdMonsters May 12, 2022 Pubs Need Deep Audience Insights Now More Than Ever The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media.…
Read More
The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…
Read More
May 09, 2022 Ad Tech Vendors Caught in the Gannett Web Streaming Ad Spend on the up and up Conde Nast Sees Major Highs Did Ad Tech Firms Turn a Blind Eye To Gannett Funny Biz? Remember back in March, when we reported on Gannett providing advertisers with inaccurate information…
Read More