If you're a brand that wants to push out a native advertising campaign that consumers find genuine and meaningful -- as "native" as it gets, really, on a premium publisher property of inimitable quality -- one of the best things you could do is to have the publisher develop the…
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OPS approaches! Our yearly one-day gathering in NYC of more than 700 digital strategists from publishers, brands and agencies is merely a few weeks away (June 7!). If you’ve given a gander to the agenda lately, you may have noticed… There’s a lot going on. Yes, at times we are…
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Of course the mainstreaming of header bidding has rocked the broader digital landscape, for reasons that ought to be familiar to most AdMonsters readers. But for all its merits, there’s been this widespread suspicion that maybe the header isn’t the end game here: What if the header is just a…
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For years now, we've heard grumbling about how impressions and click-throughs, still in many ways the reigning metrics of digital advertising, are outmoded and insufficient means of measuring campaign performance. Sure, a click on an ad can be a meaningful action -- but, say the many agitators for change, there…
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The field of media buying, at one point the domain of influential agencies that specialized in that particular task, has been completely upended by the programmatic marketplace and other developments in transactional technology. In recent years, we've seen a great restructuring in who's involved in media buying and where they're…
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Anyone can make a guess about why it's taken 20 years or so for the digital media industry to make standardizing data nomenclature a priority. Admittedly, "data nomenclature" doesn't really roll off the tongue, and if anyone thinks spreadsheets are sexy, they're probably a pretty niche group.Yet data nomenclature is…
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AdMonsters Meetup - New York City: Join us at The Weather Company for drinks and ad ops talk about managing multiple header bidding partners.
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All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has shown up to end all of our header bidding fun by opening up Dynamic Allocation to those filthy third-party demand sources. So…
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When the Media Rating Council released its updated mobile viewability specs for review last week, it didn’t hold too many surprises. The main definition of what counts as “viewable”—50% of pixels in view for one second in display, or for two seconds in video—carry over from the interim guidelines the…
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More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It’s widely held, and upheld by one study after another, that mobile video consumption has risen dramatically in recent years: eMarketer says that through 2015, 105 million U.S. users watched video on…
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