Media Finance Summit
The 8 Meter Media Media Finance Summit is an offsite summit-style conference for senior leaders from digital media finance and billing teams, brought to you by the creators of the AdMonsters Publisher Forum.
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OPS Mobile/OPS TV Preview: Unstoppable Force Meets Immovable Object
“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the myriad topics within the OPS TV/OPS Mobile agenda (Thursday, July 18 at Chelsea Piers in NYC) into a…
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Weigh in: Nominate a Leader in Ad Operations for an award!
Weigh In: Who’s leading the future of digital ad operations?We want to hear from you as we select the newest lot of industry-leading ad ops gurus who dedicate themselves to advancing the ever-evolving world of digital advertising. Tell us who you believe should be one of our newest Digital Media…
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Facilitating Transparency: Interview With MediaMath’s Daniel Bougourd
“No transparency!” must be the most common complaint around the RTB space. Buyers feel short-shifted in terms their ability to get insight into the inventory they’re purchasing while publishers are concerned with the advertisers grabbing their stock for cheap and the quality of the creative coming through the pipes. Oh,…
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Relieving Paperwork Pain: Tips for T&C Negotiation
To my knowledge no one goes into ad operations to practice law. It was certainly the last thing on my mind when I started back in 1999, but I quickly found myself having to navigate T&Cs, IOs and the occasional client-signed PowerPoint slide printout. As if that wasn’t tough enough,…
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How Publishers Guard Against Malvertising
Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to infect a user’s computer with malware. Malvertising tends to be rare in frequency, but its consequences can be destructive; publishers…
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Video Ad Summit: Measurement’s Come Far, Still Must Travel
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…
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Advice For an Ad-Ops Intern
For the first time in history, the UM Ad Ops team is getting a summer intern. Apparently, there are a lot of mundane and basic tasks associated with Operations (who knew!), and our team will be able to push those tasks onto the intern for the next 2 ½ months.…
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Extending Extension: Pushing Past Basic Techniques
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge – too often advertisers blanket consumers with repetitive creative, possibly for products they have already bought. It…
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Viewability: Publishers’ 20/20 Experience
Click Here to Download the Report! In 2012, the IAB officially recognized viewable impressions as a viable metric with its 'Making Measurement Make Sense,' or 3MS initiative. Today, viewability occupies the ad ops spotlight, as debates grow both for and against the controversial metric. And, with the discussion on viewable impressions…
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