Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…
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Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…
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On Thurs, Sept. 30th at 3 pm, OpenX Chief Technology Officer John Linden will address the AdMonsters OPS conference in a session entitled, The Power of Revenue Serving. Learn more here.He’ll highlight the big challenges publishers face today: revenue pressures, sales channel control problems, revenue optimization complexity, growing buyer leverage…and…
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AdSafe launched an ad verification platform for ad networks and publishers called the AdSafe Network Monitor®. Read the press release. We asked Kent Wakeford of AdSafe a few questions about the new product.To date “Ad-Verification” services have primarily been used by Agencies and Brands. How do you foresee this product…
Read MoreHosted by DoubleClickLondon, December 8, 2010Registration is open to small and medium (SME) size publishers only.Attendance is FREE when you register before November 18thThe Mermaid Conference Centre, Blackfriars, London EC4V 3DB Event News & Updates Session Announced: A Closer Look at DFP Small Business and AdSenseOpening Session: Ducan Tickell, MD…
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Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world. In response to frequent customer requests, Improve Digital (the largest European sell side platform,…
Read MoreSponsored By:London - 8 Dec 2010 Sponsored by Videoplaza This Dinner is Now Sold Out - Thank You For Your Interest. You may still register for the waiting list should there be any cancellations.OverviewTo provide continuity and foster ongoing relationships among our members between our bi-annual conferences, AdMonsters hosts regular…
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Anyone know what time of year it is? That’s right, it’s fantasy football draft season. If you’ve played before, you know that draft season is the most stressful time of year. This is when you have to sit down, look at all the players that are available and decide which…
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Post provided by Catchpoint Systems.Counting discrepancies in impressions, page-views, and other visitor data impact every online tracking company, publisher, and marketer. The cost of such problems varies and it impacts directly everyone involved. The sooner the problem is found and solved, the better it is for all.Adservers, Ad Networks, Web…
Read MoreMemphis, TN March 6-9, 2011 Connect. Share. Innovate. Grow. Breaking News & Updates SOLD OUT AdMonsters XXIV is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Keynote announced: Anna Murray, President, tmg-e*media inc.Agenda updated: Full agenda…
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