Current conditions are presenting publishers with a unique conundrum. There are huge traffic spikes offering an opportunity to super-size digital media monetization. But to harness it, they must first tackle the COVID-19 disruption to advertising budgets and their internal resources. We spoke with Ivan Ivanov, COO, PubGalaxy, about what publishers…
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Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when using header bidding tools to extend demand.
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What an interesting time for fast-rising TikTok to introduce a self-serve advertising platform aimed at meeting the demands of SMBs. In addition to the platform's now-famous creative capabilities, SMBs will get advanced targeting and flexible budgeting allowing for campaign pausing. Editorial Director Gavin Dunaway caught up with the TikTok collective…
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In May, Criteo submitted SPARROW (Secure Private Advertising Remotely Run On Webserver) to the W3C in response to Google's privacy sandbox proposal. In response to industry-wide feedback, SPARROW was recently updated to include reporting capabilities to further secure users’ privacy without compromising advertisers’ performance. We spoke with Charles-Henri Henault, VP…
Read MoreAdMonsters July 2, 2020 Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire. Tech providers seem to…
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On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this…
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The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…
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A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they currently face and what they were doing to not only survive, but continue to thrive amid this…
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In the current state of affairs in the publishing world, when CPMs are down and budgets get universally leaner, it’s actually more important than ever to devote funds to data analysis in order to extract revenue from every possible channel you can. In this guide, Dominick Miserandino, CEO of Inquisitr.com,…
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Overall, ad tech has been and will continue to be a success story, but marketers would be smart to scrutinize the parts of ad tech that may not hold up as well anymore, such as clunky products, questionable campaign measurement, and gold-plated prices. Marketers facing the pressures of even a…
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