A recent report from VINDICO Group cites research over 30bn impressions confirming that completion rate is a better metric for online video than CTR. As we head toward OPS TV, we sat down with James Grant, UK Manager of VINDICO Group, to get his take on online video metrics and…
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AdMonsters and The Drum Form Strategic Media PartnershipPartnership unites most influential digital media leaders in the UK to bring AdMonsters Screens to London this fallJune 20, 2012 – LONDON – AdMonsters, the global online advertising leaders, and The Drum, the Modern Marketing Magazine, today announced a strategic media partnership to…
Read MoreThis week, we caught up with Erich Wasserman, who co-founded MediaMath and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. We asked him a few questions about automated media markets, especially how they've shaped the field for…
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Welcome one and all to this year’s only Publisher Forum in stunning Vienna. We have a fantastic lineup this year across three days of insight and peer-to-peer discussions. We’ll be keeping you up to speed as best we can with the live blog so keep an eye right here and…
Read MoreOPS London is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations…
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As part of The Guardian's Digital First strategy, the esteemed news outlet implemented and migrated to a booking system that encompass all of its products: print, desktop, mobile, app, you name it. During Publisher Forum Vienna next week, Danny Doyle, Commercial Ad Operations Team Leader, and colleague Rezaul Haque, Applications…
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One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…
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Let’s say you are a major auto brand manager with a hot new car to promote. You’ve decided to be a brand that takes risks, big risks. The plan is to tie your brand to the next 007 movie, and then for marketing purposes, give tickets away for free to…
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This industry of ours does not just lend itself to creativity and innovation – it craves it. This is our very lifeblood and it’s what makes digital the most fast paced, innovative and ultimately lucrative side of the advertising industry.But when looking for creativity and innovation far too often we’ve…
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'Data' has become a huge talking point in display advertising in the UK and Europe. Weborama's move to acquire Datvantage speaks to the growing importance of data in an increasingly automated world. AdMonsters caught up with Alain Levy, CEO of Weborama, and Mathieu Roche, MD of Weborama UK, to discuss…
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