AdMonsters Editorial Director Gavin Dunaway asked Goodway Group's Jay Friedman about the agency perspective as many advertisers turned off the spend faucets with the pandemic settling in. He got a whole lot more, as Jay ties the digital advertising milieu to the larger global economic picture, while also digging into…
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Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible. It’s just different. The ever-evolving media landscape is accelerating down an unexpected course. Here’s what we can do about it.
Read MoreAdMonsters May 8, 2020 During COVID-19, Commerce is More Important Than Ever for Publishers. Here's What They Should Know. Traffic is up. Ad revenues are down. COVID-19 has turned publishing on its head, and publishers are scrambling to find new ways to diversify revenues under changing conditions. It’s not impossible.…
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Powered by: May 05, 2020 CCPA Privacy Requests Ramp Up Browser Hookup For ‘Burner’ Emails Beware the Slippery Slope to Bottom NY Times Washes Local Publishers' Hands Hunting for Alternative Affiliate Revenue CCPA Drives Wave Of Privacy Requests Photo by Andrea Piacquadio from Pexels As if Coronavirus-embattled publishers needed…
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"We're at a point now where we're going to have to focus on that one-to-one relationship," says mobile expert Elgin Kim, Partner, Lab1492. In this wide-ranging fireside chat with AdMonsters Chairman Rob Beeler, Kim explores the biggest operational and date challenges in apps and mobile web currently while tapping into the most…
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Cinco de Mayo commemorates how the smaller Mexican army defeated the French at the Battle of Puebla. It’s a celebration of overcoming great odds—and you know, publishers, we could use that kind of spirit right now. It’s been a hard few months on the work and personal fronts, so AdMonsters…
Read MoreAdMonsters April 30, 2020 Now Trending: Inpowered on the Coronavirus Surge in Mission-based Marketing Ad spend is down, but the IAB Coronavirus Buy-Side Report reveals an interesting trend: brands are increasing mission-based marketing efforts by 42% and cause-related campaigns by 41%. The pivot is working for brands. Recent research shows…
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Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how…
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While ad spend is down across the board, the IAB Coronavirus Ad Spend Impact: Buy-Side Report reveals an interesting trend: brands are actually increasing their mission-based marketing efforts by 42% and cause-related campaigns by 41%. This pivot in spend is working favorably for brands. Recent research shows that consumers still want…
Read MoreAdMonsters April 24, 2020 Your Outsourcing Partner Could Be Key to Managing Business Continuity: Q&A With MediaMint’s President In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for…
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