Not syndicating your online video content yet? You’re missing out. You’ve already done the hard part—publishing compelling video. Now comes the fun part: spreading its reach far and wide across the Web—and monetizing it every step of the way.The fact is, publishers already want to make your video part of…
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Russell Glass, CEO of Bizo will be giving the keynote address at the AdMonsters Network Ops Forum in NYC Dec 9, 2010. In advance of the event we asked him a few questions about ad operations.Q: Please tell us about you, your company and what gets you excited about online…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
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Editor's note - continued from Part One: Advertising Transformed: The Publisher's DilemmaTo solve this dilemma, publishers must transform their advertising operation. Publishers must integrate print, web, and all other advertising divisions into a single unified operating system. A complete advertising solution sells, packages, manages, traffics, optimizes, tracks, and bills advertising—all…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
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Editor's note: This is part one of a two part post.The expanding online advertising market presents publishers with substantial opportunities for dramatic revenue growth. It also presents significant challenges that will require publishers to transform their advertising operations in order to capture the full revenue potential. With the right strategy,…
Read MoreA couple weeks ago we featured a Leading Operations Online post from Iggy Fanlo, CEO of adBrite, a display and video ad exchange. The post discussed the need for publishers to provide transparency and work with ad exchanges.This week adBrite annouced the availability of Audience Manager. Read the press release.…
Read MoreThe unique attributes of mobile devices and mobile ad networks have made it difficult to trust the accuracy of campaign reports provided by mobile ad servers or the usage reports of mobile sites and applications. Crisp sometimes provides 3rd party reports to publishers or agencies that show significant discrepancies against…
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What is the IES? It seems to continue to make more regular appearances at the industry's events, but few people seem to fully understand what it is, and how it will impact their operations. The IES stands for "Impression Exchange Solution" (or sometimes "Standard"), though I would argue as a…
Read MoreThe London Film Museum AOP UK, IAB UK, IPA, and ABC join OPS: Markets as Associate Sponsors and support our community.Announcing the first live event to discuss: Xaxis: WPP/GroupM's new audience buying companyKeynote Address "A New Direction Forward" by Jakob Nielsen, Managing Director GroupM UK InteractionIndustry leaders fill the programme:Paul Vassallo, Head of Online Trading…
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