Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue…
Read MoreAdMonsters April 29, 2021 Facebook Ads & iOS 14: How to Overcome Data Loss? If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing…
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If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with…
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April 14, 2021 IPG Commits to More “Inclusive” Bidding & Buying Contextual Gets a Cash Infusion Brave Browser Blocks FLoC Texas Tightens Reins On Google Antitrust Case Around the Water Cooler IPG Makes Less Biased Bids & Buys Priority with New DEI Hire Image by Gerd Altmann from Pixabay Making…
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The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…
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April 06, 2021 Should Pubs Even Care About NFTs? Will ClubHouse's Direct Payments Shake Up the Digital Media Ecosystem? Around the Water Cooler...Everything Else We're Reading Could NFTs Be a Boon for Publishers? Image sourced from FutureStreamTV We’ve been sitting on the sidelines watching all of this NFTs (nonfungible tokens)…
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We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses.
Read MoreAdMonsters March 18, 2021 The Future of Advertising Should Be Open Sourced A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some great advice with…
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Powered by: March 16, 2021 Are We Really Ready For the Cookiepocalypse? Is Your CMS Killing Your ROI? Around the Water Cooler Are We Really Ready For the Cookiepocalypse? Ad tech is getting confusing AF. Immediately following the brouhaha over Google’s announcement to not support identifiers tracking users across…
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As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they want to make sure their SSPs provide truly personalized service, reporting,…
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