With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also bring in more advertising dollars. It's all about putting users first and building better collaboration across…
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1:00 PM ET In a privacy-first world, publishers are challenged with ethically reaching scale, and advertisers are realizing the limits of their own data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced tactics — connecting data across all channels, leveraging insights from external…
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Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be…
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Brands can balance out broad targeting efforts by experimenting with new media platforms and marketing tactics. Work with clients to establish how much risk they’re willing to take on and allocate the majority of the budget toward proven channels, even if it means accepting slightly lower returns at scale.
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July 26, 2022 USA Today Tested Topics API For 90 Days Netflix's Gradual Approach To Addressability Millions of Ad Spend Wasted on Clickbait Sites Around the Water Cooler USA Today Tested Topics API For 90 Days Image sourced from Twitter @SimonJHarris If you've been thinking that Topics API will be…
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July 11, 2022 Google's New Ad Tech Branch Inflation & Ad Spend TMB Masters Cookie Depreciation Around The Water Cooler Is Google Chopping Up Ad Business to Dodge Antitrust Lawsuit? Hocus pocus. It's looking like Big G is attempting to make a second lawsuit coming from the DOJ magically disappear…
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The recent surge in email newsletters can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how…
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June 21, 2022 Apple ATT Is Anti Everything Else Google's in the Hot Seat... AGAIN IBM Launches New AI Toolkit in Cannes Limits Ad Bias Around the Water Cooler German Regulator Calls out Apple's ATT For Disrupting Competition Nowadays, it seems like every time you turn around there's another big…
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So, you missed AdMonsters Ops 2022 in New York? While I won't outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. And while what life looks like post-cookie ran throughout the…
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June 1, 2022 Apple Is Meta's Worst Nightmare U.K. Watchdogs Ready To Regulate Google Twitter Knowingly Sold Protected Data Meta Despises Apple’s Domination of Mobile App Ecosystem Apple ATT this, Apple ATT that. If one thing is certain, Meta has had enough of Apple, and they made that very clear…
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