🌯 Australia Readies GDPR-like Privacy Policy; Google Ramps Up Pre-Bunking in Europe
A major federal privacy law is underway in Australia, following in the footsteps of the E.U.'s comprehensive data privacy law — GDPR.
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What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer
The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the sector who are doing the work of pushing the envelope and innovating so that we can share their…
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How Can Publishers Boost Their Ad Revenue with Header Bidding?
A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.
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Why Reachability Matters to the Market
An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics – publishers have the solution, but it requires access to responsible, scalable first-party data.
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Webinar Replay: Why First-Party Is the Future of Data
In AdMonsters’ Jan. 25, 2023 webinar, “How PMC Drives Value for Advertisers,” we spoke with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive. We discussed making the most of your first-party data, why campaigns using first-party data perform better, and how to…
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The Battle For Section 230; Twitter’s Referral Traffic Dips; Generative AI Comes to Ad Tech
“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.
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PMPs Solve a Lot of Problems for Some Marketers, but Not All
PMP spending will accelerate in 2023 as marketers seek safer placements, better reporting metrics, and access to publisher first-party data.
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New Study Provides Concrete Data on the Success of Interstitial Ads
With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. A recent study conducted by Adnimation found that the average eCPM…
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That’s So AdMonsters: 6 Ways We Predict Ad Tech and Digital Media Will Evolve in 2023
Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. Here are AdMonsters 2023 ad…
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What Are Accelerated Mobile Pages (AMP)?
Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle…
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