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Live Blog – AdMonsters Screens, 19 Nov., London

AdMonsters has taken over the first level of the Brewery today, 19 Nov. – Content Czar Rob Beeler has grabbed the stage to explain that yes, we're going to talk about some ridiculously cool multi-screen tech, but AdMonsters Screens is about taking it from possible to plausible, and beyond that:…

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Football’s Latest Signing: Squawka

When I first heard about second screen companion app Squawka, I could barely contain my excitement. As a football (ahem, soccer) enthusiast, I've always been keen on the stat side of the game, and Squawka looks set to be a stat monkey's dream. I sat down with the CEO & Co-Founder, Sanjit…

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Pushing Standards Beyond Their Limits: A Recipe for Innovation

There can be a tendency to confuse "standards" with over-simplification in advertising and media. Companies in the IAB Digital Video Committee (in which my company, OneScreen, participates) come together to create standards that reasonably accommodate the industry’s current needs based on their respective business and technical requirements. With standards adoption…

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Advancing Outsourced Ad Ops Efforts in India

India is one of the global leaders in the overall services outsourcing market. This is a well-established fact and outsourcing has contributed significantly to the growth in key Indian cities such as Bangalore, Chennai and Hyderabad since late 90s. Everyone – right from the bigger Industry players such as Microsoft,…

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Formulating a Programmatic Buying Policy: Data Security

Making the dive into programmatic buying can be daunting, but a lot less so when fortified policies are in place. Below is an amalgam of how aggressive Media Trust clients in particular address ad quality and data leakage issues, split into four quality segments.  Ad Security Data Security Ad Quality…

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Q&A with Sanjit Atwal CEO & Co-Founder of Squawka

When I first heard about second screen companion app Squawka I could barely contain my excitement. As a football (ahem soccer) enthusiast I've always been keen on the stat side of the game and Squawka looks set to be a stat monkey's dream. I sat down with the CEO & co-founder to…

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A Shorthand Guide to Compliance with the ePrivacy Directive

There is so much noise around the ePrivacy Directive in the marketplace that at times it can feel as though everyone has a different plan for how to come into compliance. In reality, compliance approaches only seem complicated when they are based on short-term improvements that fall short of the…

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Seven Secrets of Highly Successful Vendors

How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.1. Invest in Data Operations TalentIn my last blog entry on the metamorphosis of the…

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