Somehow I, Sir Casper of the Pasty People, escaped the South Carolina sun with only the slightest of burns on my ears and neck (yes, my redneck is so bad that I have to hide it with a mullet).Of course, I did spend the majority of the 36th American edition…
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Sept. 29 at Mansueto Venture's Headquarters – 7 World Trade Center, NYC. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it…
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Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
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Recently the tech media was awash in panic over mobilegeddon – end times were nigh as Google was switching up its search algorithm to favor mobile-friendly responsive design sites. However, mobilegeddon has long meant something different to digital revenue specialists: publishers witnessing increasing amounts of mobile traffic with dwindling revenue…
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Am I the only one who thinks it’s weird that viewability is a post-campaign metric? We can target ads based on HTML cookies in real-time, why can’t we determine whether the impression associated with that cookie is also in view, or at least has a high chance of being in…
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It’s been a bit of a crazy time in AdMonsters-land – besides merging with Access Intelligence, I’ve been heavy into programming the upcoming OPS conference, June 9 in NYC. However, I just received a bunch of video clips back from our most recent Publisher Forum in Sonoma and it made…
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Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us to reprint this insightful blog post as a preview to his talk. Got questions? Ask Emry in person at the…
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Tech Forum Is Sold Out.Stay tuned for more information on upcoming Tech Forums.AdMonsters Tech Forum, Jan. 28, 1-8 p.m.The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions…
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Ask someone to explain what “programmatic” is and they will invariably use the word “automation.” Makes sense, but automation for whom? For buyers, programmatic platforms certainly automate the purchasing of media across sites. For sellers, programmatic brings hundreds if not thousands of buyers their way without sales having to pick…
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Gawker co-founder and CEO Nick Denton sent the digital media world into a tizzy Wednesday by announcing he was stepping down as president and replacing himself with a group of senior managing partners to oversee the media empire. As I scrolled through the list of the anointed, I saw one…
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