Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to bring programmatic advertising to the mid-market advertiser.
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For Jay Friedman, CEO of Goodway Group, the path to a career in advertising and digital media began with a high school field trip to a local radio station. He learned about different jobs at the station and was awed by the advertising positions. He’ll bring his knowledge of how…
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Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry evolution.
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Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?
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Amazon’s unBoxed 2023 conference has been eventful. The retailer announced a plethora of new ad tools and expansion of existing ones that are likely to impact the industry in a big way.
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Carbon Intelligence Platform Cedara recently announced the launch of its Reduction Marketplace to make an immediate impact on sustainability efforts in digital advertising, particularly as the industry works toward a Net Zero Carbon Emissions goal.
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As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
Read MoreAdMonsters October 26, 2023 Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve…
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CTV consumption skyrocketed in 2020, and the growth is not slowing anytime soon. CTV publishers and advertisers have mined these growing audiences like a gold mine with much success. Although not all that glitters is gold, the CTV mine stores a few pieces of fool's gold.
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As CRO at Yahoo, Herbst-Brady is the General Manager of the advertising business, which mainly consists of the DSP. She also develops monetization strategies that help elevate the company's future. In a sea saturated with undifferentiated SSPs, Yahoo decided to shut down its supply-side business earlier this year to focus…
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