We’re all familiar with content tagging; it’s a way to categorize content based on the topics it relates to. For example, this post uses tags such as semantic web, content, content tagging, metadata, ontology, semantic tagging. Using tags in this basic way helps optimize your site for search engines and…
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If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
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Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
Read MoreOverviewA huge component of any Ad Operations team’s success is the implementation of the ad tags on the sites they are responsible for. Ad tags must be properly placed and pass the correct information to the ad server to enable reliable inventory forecasting and to create ad products for sales…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description Dart for Publishers (DFP) is one of the most powerful and multi-faceted ad…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class) Registration: Enroll onlineDiscounts are available for companies enrolling 2 or more people.…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description This one day course was developed to provide ad operations professionals from publishers,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description This one day course was developed to provide ad operations professionals from publishers,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch, refreshments and a networking reception immediately following class) Registration: Enroll onlineDiscounts are available for companies enrolling 2 or more people.…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll onlineDiscounts are available for companies enrolling 2 or more people.Please email [email protected] for a volume discount…
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