October 20, 2020 IAB Europe Fails GDPR Standard Ecommerce on the Rise Ad Tech IPO Rumors Abound TCF Fails GDPR Standard Image sourced from Twitter This is big news y’all. The Belgian Data Protection Authority (APD-GBA) has conducted an investigation of the IAB and its Transparency Consent Framework and found…
Read MoreAdMonsters October 15, 2020 The Next Phase of Consent In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange. Read more. Webinar Replay: Is…
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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October 13, 2020 Ad Tech Says No to Google Gatekeeper Role Is There a Happy Medium to Publisher Data Leakage? OTT/CTV Ad Spend Up—Despite Pandemic Should Google Be the Gatekeeper? Image by Lothar Dieterich from Pixabay Much of the future of advertising is being discussed in W3C meetings every week,…
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October 06, 2020 Google’s $1bn News Pub Giveaway Europe's Programmatic Revenue Grows—Despite GDPR Deciphering Google’s $1bn News Pub Giveaway Image sourced from Google Google is opening its big fat wallet to news publishers, with the intention of giving away $1bn in licensing fees over the next three years. The announcement was made in…
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It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…
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September 29, 2020 Dotdash's Recipe for Success ANA Pushes for Federal Privacy Regs Can Media Take on the Big Boys? Only 14% of Advertisers Satisfied with Decisioning Solutions Dotdash Has the Recipe for Success Image sourced from Data: Dotdash; Table: Naema Ahmed/Axios While many publishers are floundering to stay alive…
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In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
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September 16, 2020 Facebook: Open Web Ally ITP Toggled on for All Browsers Political Ad Spend Will Spur Rebound Amazon Closes in on the Duopoly It's Official: Taboola and Outbrain Breakup Ad Blocking on the Decline FB Supports the Open Web? Image sourced from Twitter CafeMedia’s Chief Strategy Officer, Paul…
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