Search results for ops

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Member Profile: Robert Deichert Jr.

The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Robert Deichert Jr., Senior…

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OPS NYC – I

  New YorkSeptember 30, 2010 OPS is for online advertising leaders. tackle the big issues and learn to leverage operations for increased profitability. About OPS "Unique and relevant to decision makers in Ad Operations" The fourth quarter of 2009 was the largest quarter on record for online marketing. Spending reached…

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Online Display Advertising Solved! Ad Operations Teams Rejoice!

The advertising world rejoiced today with the announcement that the complexity of buying and selling online advertising had been solved. The company X, formerly known as The Doubleyieldmeldmatictail Project, has been working secretly for months with a select group of agencies and publishers to beta test their products, BUD (Buy…

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Improving Ad Ops Efficiency through Technology

We’ve all been there; you just received the third party ad server report(s) for the campaign that, according to your ad server, has been delivering on target, only to discover that the third party report is showing under delivery.  The problem is that you’re billing the client based on their…

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Member Profile – Dirk Fiebig

The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Dirk Fiebig, Director of…

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Thoughts on US Publisher Forum XXII in New Jersey

Last week the AdMonsters descended on the land of Bon Jovi and Springsteen ready to "embrace their inner jersey" as well as, you know, talk about topics important to ad operations. And believe me - there is a lot to talk about. Let's get down to business and recap some…

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Member Profile: Julian Zilberbrand

The AdMonsters community is comprised of the top Ad Operations professionals in the industry. In a new feature for our site, we'll highlight members and ask them about what they are working on as well as their thoughts on a variety of topics.This week we feature Julian Zilberbrand, Vice President,…

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Can you offer your clients deep ‘engagement’?

Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word.  Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…

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Ad Servers: Wanted Dead or Alive

Yes, you can expect more Bon Jovi references as we prepare for our 22nd Publisher Forum in New Jersey on March 7th. Certain to be discussed at the forum are two announcements that have been made in the past few days. The Rubicon Project struck first, declaring that the ad…

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