Fixing the Present and Creating the Future

About the Session

Fixing the Present and Creating the Future

CuboCC's Roberto Martini, CEO, CCO and Cofounder, and Rene de Paula, New Business director, will explain why the current agency revenue model in Brazil is unsustainable and how digital innovation is driving an evolution that will benefit all players in the digital advertising ecosystem.

About the Speaker

Roberto Martini

CEO, CCO & Cofounder

CuboCC

@CUBOCC

Roberto Martini has been part of the digital marketing industry since 1995. He co-founded AG2 (bought by Publicis), RAGE (Prax Holding) and Santa Transmedia Productions before founding CUBOCC, where he is the CEO and Chief Creative Officer. During his career he has worked with clients such as Nike, Unilever, Kraft, Google, Johnson & Johnson, Nokia, AmBev and Toyota. He started as a programer and he is graduated in business administration, having a MBA program in the Berlin School of Creative Leadership in course.

Rene de Paula
New Business Director
CuboCC
@renedepaula

Rene de Paula is New Buisness Director for CuboCC. The 20-year veteran has previously served as a digital media consultant (Rode e Avisa), Manager of Developer Relations and Social Media at Locaweb and User Experience Evangelist at Microsoft Brasil.