Which Publishers are "Lazy Loading" or "Just-in-Time" ad serving succesfully?
Hello Monsters -
Working on options/research around the topic of display viewability.
Which publishers out there have implemented "just-in-time" or "lazy loading" of ads slots?
Bonus points if you can point to a collection of best practices out there.
Daily Double goes to anyone who is doing it using DFF (XFP-Premium) and GPT tags....
- Mike McLeod, Ad Tech, PGA TOUR Digital