Which Publishers are "Lazy Loading" or "Just-in-Time" ad serving succesfully?
Hello Monsters -
Working on options/research around the topic of display viewability.
Which publishers out there have implemented "just-in-time" or "lazy loading" of ads slots?
Bonus points if you can point to a collection of best practices out there.
Daily Double goes to anyone who is doing it using DFF (XFP-Premium) and GPT tags....
- Mike McLeod, Ad Tech, PGA TOUR Digital
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Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.