What's the benefit of using separate ad servers for video and display?
Many third party video serving solutions are built specifically for video and that can be very advantageous. But wouldn't it be better to have a single ad serving platform that can handle any sort of format from display to video to mobile and beyond? Why doesn't such a system exist and would publishers use such a system? Or is it better to have them separate?
To Learn More, Join Us At
AdMonsters Tech Forum, March 17, 1-5 p.m.
The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to talk shop on what is “ad ops”, terminology, trafficking, QA, ad tags, VAST/VPAID, reconciliation, reporting, selecting and managing vendors, APIs, and more.