What's the benefit of using separate ad servers for video and display?
Many third party video serving solutions are built specifically for video and that can be very advantageous. But wouldn't it be better to have a single ad serving platform that can handle any sort of format from display to video to mobile and beyond? Why doesn't such a system exist and would publishers use such a system? Or is it better to have them separate?
To Learn More, Join Us At
Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.