Viewability and Legacy Tags
Last year we ran a couple tests on our ads to measure viewability and we found that most of our ad units despite being 100% ATF were registering as only 20-30% viewable. We believe this is due to the fact that we haven't upgraded the tags on our site to GPT. We're working on getting GPT implemented but in the meantime more and more agencies are asking us for viewability standards/protocol. Has anyone else experienced this with the legacy tags and is there a hotfix or something we could correct in the interim before we upgrade to GPT? Upgrading to GPT is further out on our roadmap and viewability is a more near term requirement. Any advice would be greatly appreciated.