A solution to verify campaign serving? Customer's requesting.
I often hear that our customers are requesting us, as the publisher, to screen capture their digital banner ad on our website for verification that their campaign is actually running.
Now, as most of you know, that can be rather difficult as the ad server is delivering hundreds if not thousands of campaigns across the website that all have different parameters of targeting (behavior, content, audience, sponsorship, etc.).
Does the ad server product your company uses allow for this to be done easily? Can you force an ad to a particular page, for example, and then screen capture that to show the customer? Is there another solution out there that can do this if the ad server cannot?
Obviously, I don't want to have these kinds of conversations with the customer as it usually means the customer is paying attention to the wrong kind of details, but we have to do what we have to do sometimes...