Operative Cookies and Mobile

Published by: James Williams , Coupons, Inc.
Published on: November 26, 2012


Does anyone have details on how Operative works with mobile?

When a Click URL to a landing page includes the operative variables how does Operative capture and log that info? I believe Operative sets a cookie to gather this info but how effective is that when its an in-app browser and across different devices (iOS & Android)?

If anyone has experience with Operative and mobile tracking I would definitely like to know more.


James Williams

Rocket Fuel