Operative Cookies and Mobile
Does anyone have details on how Operative works with mobile?
When a Click URL to a landing page includes the operative variables how does Operative capture and log that info? I believe Operative sets a cookie to gather this info but how effective is that when its an in-app browser and across different devices (iOS & Android)?
If anyone has experience with Operative and mobile tracking I would definitely like to know more.
To Learn More, Join Us At
AdMonsters Tech Forum, March 17, 1-5 p.m.
The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to talk shop on what is “ad ops”, terminology, trafficking, QA, ad tags, VAST/VPAID, reconciliation, reporting, selecting and managing vendors, APIs, and more.