Operative Cookies and Mobile
Does anyone have details on how Operative works with mobile?
When a Click URL to a landing page includes the operative variables how does Operative capture and log that info? I believe Operative sets a cookie to gather this info but how effective is that when its an in-app browser and across different devices (iOS & Android)?
If anyone has experience with Operative and mobile tracking I would definitely like to know more.
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Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.