IAB SafeFrame 1.0

Published by: Russell McGurk , Net Communities
Published on: November 23, 2012

Hi All,

I was just wondering what people's initial thoughts are about the US IAB's release of "SafeFrames".


Is this potentially the holy grail of Ad Serving solutions that we've all been looking for in terms of combining flexibility with publisher and user safety?


Hi All - looking for any more comments on this topic. Is anyone using safeframes?


I came on today looking for an answer to the same question. I see that the original is older so I wanted to chime in with a link to an important article from MediaPost last week.


Who is using SafeFrame?
Are there disadvantages to early implementation? (Early = significantly before Jan 1)
Are you seeing good results early? Or are you drastically rethinking inventory structure?
What's the minimum acceptable visibility? 30%? 20%? Is this a barometer at your office or has someone seen a strict minimum?


Is Safeframe used for sites with iFrames only? (ie. no iFrames = no need for SafeFrame?)

Rocket Fuel