Drop-off from click to landing
I have a query about matching up adserver data to analytics platforms. I'm aware that the two will never match up perfectly, but I was wondering what kind of drop-off rates are typically seen... On my most recent campaigns, I'm seeing about 60-70% drop-off, which to me seems huge! I have tested it and it is all working... Could this just be from accidental clicks and then visitors closing their browsers?
It does seem awfully high and I was wondering what kind of drop-off other advertisers are seeing...