DFP for Publicly Traded Companies
I am looking to speak with one or more senior revenue operations folks who have gone through an IPO or work for publicly traded companies that use DFP. We are in the process of revising our systems, workflow, revenue forecasting, etc. to reflect that of larger successful companies but I need some advice:
Are your proposal management or ad delivery systems structured in certain ways specifically for revenue recognition purposes?
Does your financial planning & analysis team have influence over rate card/sales packages/discounting?
What role does Ad Ops play in revenue forecasting?
What role does Ad Ops play in billing and revenue recognition?