Checklist for Behavioral Targeting Privacy -- Seeking Comments

Published by: Jim Brock , Privacy Choice, us
Published on: July 11, 2010

For advertising and data companies that employ behavioral targeting, PrivacyChoice has compiled a checklist of key privacy practices available here:

The checklist includes examples of best practices observed in compiling the PrivacyChoice Tracking Company Index:

Use of best practices supports a more effective self-regulatory effort for targeted advertising privacy. Discussion and comments on these resources is much appreciated.

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