Are you accepting Ad Safe ad blocking tags or monitoring tags only?
we are getting some pressure from "annalect" (representing the Sponsor Hewlett-Packard) to accept Ad Safe ad blocking tags on ESPN instead of the standard monitoring tags that we allow. They are making the claim that "...every other premium publisher that HP works with accepts blocking tags. This technology is now considered standard."
Are any publishers out there that are not accepting these blocking tags?
ESPN Ad Operations