Allowable under-delivery percentage?

Published by: Becky Pega , Media General, us
Published on: April 2, 2014

I'm looking for some general guidance or best practices regarding how much under-delivery is too much. One of my sales reps wants to run a make good campaign for 67 under-delivered impressions. The goal for the campaign was 50k.

Is there any kind of industry standard percentage that can be applied here? Such as... a certain percentage of delivery constitutes delivered in full?

Thanks all for your help!


67 impressions is well within the margin of error that can occur due to discrepancies between servers, etc. Don't sweat it.

Rocket Fuel