Allowable under-delivery percentage?
I'm looking for some general guidance or best practices regarding how much under-delivery is too much. One of my sales reps wants to run a make good campaign for 67 under-delivered impressions. The goal for the campaign was 50k.
Is there any kind of industry standard percentage that can be applied here? Such as... a certain percentage of delivery constitutes delivered in full?
Thanks all for your help!
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