An ever-shifting digital advertising landscape offers challenges aplenty for publisher revenue professionals—but it also brings countless opportunities to boost the bottom line.
Taking advantage of these openings requires flexibility in your operations—how can you inject agility into your team and tech to realize your revenue potential, manage margins, and ensure customer success? How can an order management system open up new opportunities and flexibility for the business?
A panel of ad operations leaders join forces to debate how revenue operations can lead the way in capturing new revenue for the business. You’ll learn:
- The choke points that inhibit business and systems agility
- The systems alternatives in the ad tech stack that can alleviate the bottlenecks
- How an OMS provides agility to drive revenue, margin, and customer success
- Tips on how to build the ROI for strategic systems upgrade