AdMonsters NYC Meetup: Reining in the Data Flood


Reining in the Data Flood

May 3, 2017

6:00 pm to 8:30 pm EDT Offices
1500 Broadway at 43rd (entrance on corner of Broadway and 43rd)

This event is AT CAPACITY (thanks!), and we will not be offering on-site registrations.

Thanks to header bidding and other programmatic advances, the number of demand sources a typical publisher employs has skyrocketed. This means a lot more data coming back from a great deal of sources. Managing this inundation of data is only the beginning—getting insight and transparency into performance is a lot tougher. Even still—what else should and could you be doing with that data?

AdMonsters will lead a panel exploring the challenges in reporting—particularly with growing programmatic sources—but also the road forward in data normalization for direct sales, programmatic, and finance.


Patrick McCann
VP, Data Science

Patrick works on yield, engagement, content promotion, user segmentation, and audience extension at CafeMedia. Prior to that, he was the Lead Data Scientist at eXelate, where he was the primary developer of analytical products. Before joining eXelate, Patrick was a senior statistician at comScore.



Nick Schifano
Senior Manager of Yield and Analytics
New York Post

Nick Schifano is a yield and analytics professional with over 7 years of experience in the field. He has worked for some major publishers including NBC Universal and Martha Stewart, and is currently the Senior Manager, Yield and Analytics at the New York Post. At the Post, he manages many responsibilities including managing programmatic partner yield, providing reporting to Billing, Ad Ops, Finance, and Management teams, as well as developing performance benchmarks across the site. Nick has played a key part in nearly doubling programmatic revenue in the year since he joined the Post.

Scott Mulqueen
VP, Programmatic and Audience Monetization

Scott Mulqueen currently oversees the programmatic business at About, Inc. In this role, he manages the strategy and execution of all forms of programmatic advertising across the About brands including Verywell, The Spruce, Lifewire, The Balance and ThoughtCo.
Mulqueen’s industry background includes nearly four years at About, and a two-year tenure with Hearst Digital running yield/revenue management for the magazines business as well as becoming involved in the early days of programmatic. Prior to joining the digital media space, Mulqueen spent a number of years in FP&A and analytics. Immediately before moving to Hearst, he spent four years managing pricing and analytics for Standard Motor Products.






Register here!

You must register in advance; registration will be closed at 11 am EDT on May 3. Edit: As of May 2, this event is at capacity. There will be NO ON-SITE REGISTRATION.


What’s a Meetup?

A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!) 

Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies. We'll send you a confirmation email to let you know you're in. Registration Question? Please contact Carrie Brown Albanese at

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!

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