The Login Play

November 05, 2020

Register Now

11 am ET

For a variety of reasons, publishers are finding it highly valuable to get their audiences to log in—but a chief challenge is demonstrating the value for audiences. This webinar will look at the various reasons why grabbing a login is imperative for publishers; showing a log in is worthwhile for users; and the overarching data strategies revolving around revenue and user experience.

We’ll discuss:

  • Keys to demonstrating a value exchange
  • How single sign-on is revolutionizing Europe
  • How the revenue team can guide policy on logins


Achim Schlosser
European netID Foundation





Claire Groves
Head of Ad Operations
Haymarket Automotive





Lisa Bouam
Business Development Manager