11 am ET
For a variety of reasons, publishers are finding it highly valuable to get their audiences to log in—but a chief challenge is demonstrating the value for audiences. This webinar will look at the various reasons why grabbing a login is imperative for publishers; showing a log in is worthwhile for users; and the overarching data strategies revolving around revenue and user experience.
- Keys to demonstrating a value exchange
- How single sign-on is revolutionizing Europe
- How the revenue team can guide policy on logins