1:00 PM ET
Mobile monetization is ever-evolving. Shifting user expectations, privacy considerations, and tech innovations (and consolidations) are forcing app publishers to re-evaluate how they drive ad ARPDAU. In this session, Meson’s GM Ram “TK” Krishnamurthy will chat with Adam Sadur of SmartNews about challenges they’ve faced, how they’ve adapted to elevate their ad revenue, and what’s next.
By attending this virtual session, you will learn:
- Top monetization challenges facing mobile apps
- How publishers are taking control of their monetization destiny
- What to expect in 2023
Head of Programmatic
Adam currently works as Head of Programmatic at SmartNews, where he leads monetization, data, and technology partnerships as well as programmatic sales efforts. Hired as the first member of the SmartNews advertising business team in the US, Adam has overseen GTM efforts and tech expansion, by building out SmartNews’ U.S. advertising stack and sales efforts.