Monster Mashup II

Join Us at Tumblr HQ For a Talk on Ops’ Role in Content Marketing and the Evolution of Creative QA

Native has changed everything! Content marketing’s ascendance to the top echelons of modern monetization strategies has left ad ops (and other technical media types) struggling to understand new roles. Even after changes brought on by Yahoo’s acquisition, Tumblr – which has been on the cutting edge of the native revolution – continues to thrive in this environment, running a tight ship where sales, content and ops work in harmony.

However, familiar challenges rear their heads, just in modified forms. In this informal meeting of the minds, Global Head of Brand Partnerships Lee Brown and Director of Advertising Operations Kate Maxwell argue that repositioning creative quality assurance (QA) as content QA is central to pioneering ops’ position in the current content marketing renaissance.

Come join the conversation, or simply hang out and take in the discussion. All we ask is please sign up only if you’re sure you can make it – we have limited space and want to make sure those that want to attend can attend.

Lee Brown is Tumblr’s Global Head of Brand Partnerships, based out of Tumblr’s New York headquarters, he is responsible for all advertising revenue, sales marketing and advertising operations. Most recently, he served as Senior Vice President of National Sales at Groupon.

Prior to that, he spent more than 10 years with Yahoo, beginning as a Senior Account Executive and advancing to Vice President of East Coast Sales. He currently serves on the board of the Ad Council. Lee is a native of Kentucky and resides in Bedford, N.Y., with his wife and three children. Lee is a creator at bedfordbrown.tumblr.com.

Kate Maxwell is Director of Advertising Operations at Tumblr. Previously, as Advertising Operations Manager at Gawker, Kate managed a multinational team of Ad Ops Associates both here in New York and at Gawker’s other headquarters in Budapest, Hungary. In addition, she oversaw Gawker’s vendor and server relationships and was the main intermediary between Ops and many of Gawker’s other departments, including billing, creative, and sales. Kate also managed the club:Sandwich at Gawker, which she would be more than happy to tell you about.

About Tumblr

Founded by David Karp in New York City in 2007, Tumblr is a social blogging platform that allows individuals to post and share anything effortlessly, including text, photos, quotes, links, audio and video. A top 10 US network, Tumblr now hosts over 100 million blogs, 45 billion posts, and 170 million unique visitors, according to Quantcast, fulfilling its mission as the premier publishing and distribution platform for creative individuals.