AdMonsters is proud to host a meeting of publisher ad operations professionals and members of the World Wide Web Consortium’s (3WC) Tracking Protection Working Group to discuss draft guidelines for a potential browser Do Not Track mechanism and its execution. The guidelines can be found here:
Tracking Preference Expression (DNT) (i.e., the DNT mechanism itself)
Tracking Compliance and Scope (the obligations of a website that receives a DNT message).
The event will be held from 2 pm to 5 pm at NBCUniversal’s office in the McGraw Hill Building.