AdMonsters Meetup: Putting First-Party Data Into Action
October 16, 2014
Rocket Fuel Offices
Putting First-Party Data Into Action
5:00 p.m. to 8:00 p.m.
Publisher first-party data is universally considered to be the most valuable data on the Internet. However, actually mining the value of that data and turning them into a revenue-driving workhorse is easier said than done, especially on a multi-platform basis. During this Meetup, publishers will discuss how they’re porting first-party data into services. They will dive into best practices and processes for all publishers, including tools such as audience extension, artificial intelligence and data management, and the best allocation of human resources.
Speakers:
Maria Breza
Global Head of Digital Revenue Operations
Bloomberg LP
Maria Breza joined Bloomberg, L.P. in 2009 and is currently the head of digital revenue operations. Maria oversees inventory, pricing, media planning, and ad trafficking for the mobile and web business teams. Maria is also responsible for evaluation and implementation of new ad products and technologies. In her previous role as director of digital marketing at BusinessWeek, Maria was responsible for developing and executing BusinessWeek Digital’s overall marketing strategy with the objective of growing traffic, increasing user engagement and optimizing performance of partnerships and site promotions. Previously, Maria held numerous roles in ad operations at BusinessWeek Digital, culminating in the Director of Ad Operations role overseeing ad trafficking and inventory. Maria is a graduate of St. Olaf College.
Michael Cohn
Associate Director, Systems and Strategy
Condé Nast
Michael Cohn has extensive ad ops experience on both the publisher and agency sides. He’s also worked as a web producer and web traffic analyst, and on the agency side, he created and ran the media buying group that launched the first Amazon Kindle. At Conde Nast, he has been head of inventory and revenue operations, and he now heads a special team, Ad Ops Systems & Strategy, dedicated to innovation, recirculation, operations strategy and new technologies. He holds both IAB certifications (sales and ad ops).
Carine Roman
Global Head of Advertising Operations
LinkedIn
Ms. Carine Roman is Head of Global Advertising at LinkedIn. Ms. Roman has a breadth of experience in media and online advertising operations. She began her career in advertising in Paris, France, where she ran sales and operations for a division of Publicis. In 2006, Ms. Roman joined Ziff Davis Media, handling Business Management and Advertising Operations. She remained with Ziff Davis Enterprise when the company was sold and served as the Senior Vice President of Digital Media managing all digital/business operations and product development. In 2011, she joined 33Across and managed their analytics, media and sales operations for 2 years. She holds an MS in Management from Ecole Superieure de Commerce de Toulouse and an MBA in Media Management and Finance from Columbia Business School.
Sponsored by:
FAQ
What’s a Meetup?
A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!)
Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies. We'll send you a confirmation email to let you know you're in.
Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!