Revenue Strategy Session Vol 2 — First-Party Data

August 31, 2021

Register Now

1:00 pm — 2:15 pm EST

You’ve heard about ABM … but what about ABL? 

Always Be Learning … 

Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real-world AdMonsters event, with the convenience of livestreamed, virtual access.

We’re kicking off the next Revenue Strategy Session on Tuesday, Aug 31  from 1 – 2:15 pm EST (10 – 11:15 am PST), in conjunction with OpenX.

First-Party Data: How to Get it, How to Utilize It, and Why It Matters

From IDFAs to the cookie, legacy identifiers are not long for this world — making it more important than ever for publishers to leverage their own first-party data (1P data). 

But every publisher has a distinct 1P data use case — and just because it’s important, doesn’t necessarily mean that every organization is equipped with the tools or tactics for collecting and leveraging 1P data. 

(Let’s also not forget that in some cases, we can’t even get everyone to agree on what the “definition” of 1P data is …) 

So that’s what we’ll dive into during this session. The Monsters will come together to discuss how publishers can acquire 1P data, best practices and use cases for activating it, as well as how strategies around 1P data need to evolve in this changing landscape.


  • 1:00 pmDigital Media Drilldown (10 mins) 
    • Lynne d Johnson, Rob Beeler & Tameka Kee
  • 1:10 pmQ&A (20 mins) 
    • Rich Calkins, Director of Product Management, OpenX
    • Jana Meron, SVP, Programmatic & Data Strategy, Insider Inc.
  • 1:30 pmPublisher Roundtables (45 mins)
    • First-Party Data 101 with Lynne d Johnson
    • First-Party Data Veterans with Rob Beeler


Jana Meron Rich Calkins
SVP, Programmatic & Data Strategy, Insider Inc. Director, Product Management, OpenX


Lynne d Johnson Rob Beeler Tameka Kee
Sr. Editor, AdMonsters Advisory Chair, AdMonsters Head of Content, AdMonsters
Founder, Beeler.Tech

Register NOW! Space is limited!

Agencies, brands, and publishers are welcome to attend.

Technology providers: Due to space constraints, a limited amount of tech or service providers will be allowed entry, and each company will be limited to one registrant.