Ad Ops 360 US II
May 21, 2009
Registration opens February 16, 2009
Registration ends May 20, 2009 at 12:00 am
Early Bird Deadline: May 15, 2009
jump to: sponsorship — agenda — registration
What is Ad Ops 360°?
Ad Ops 360°, is a one-day conference designed to offer our past training participants, along with other junior and mid-level ad operations
professionals an opportunity to further their ad operations education while collaborating with their peers in AdMonsters? unique interactive style of conference.
The group sessions and educational workshops are focused on industry-wide best practices and will be led by AdMonsters facilitators and experts in the field of
online advertising. As with all of our events, this conference is directly driven by member demand and reflects the current state of the industry.
Agenda
The conference format for Ad Ops 360° will run for one full day with a cocktail reception immediately following. The majority of the agenda is comprised of facilitator-led sessions all focused ondifferent aspects of ad operations.
All sessions will focus on defining real life solutions to the immediate challenges faced in day to day operations.
Our Gold Sponsors will deliver hands-on technical training and just after all Sponsors will join us for a Networking Luncheon. All Sponsors will be invited to join us for
the cocktail hour/networking portion of the event. Other than these specific times, all sessions are closed to Sponsors.
Preliminary Agenda — Thursday, May 21
| 8:30 – 9:00 AM | Breakfast & Registration | |
| 9:00 – 9:30 AM | Welcome to AdMonsters and Attendee Introductions | |
| 9:30 – 10:30 AM | Group Session: Top 10 Ad Ops Disasters (and how to avoid them) Led by: Doug Wintz, DMW MediaWorks |
|
| 10:30 – 10:45 AM | Morning Break | |
| 10:45 – 11:30 AM | Group Session: Malvertising Prevention: Dealing with Malicious Ads Led by: Mike Nolet, AppNexus |
|
| 11:30 – 12:30 PM | Sponsor Technical Training Sessions
11:30 – 12:00 DoubleClick 12:00 – 12:30 Adtech |
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| 12:30 – 1:30 PM | Networking Luncheon w/Sponsors | |
| 1:30 – 2:15 PM | Participant Led Session: Ad Networks and Exchanges Led by: Mark Stannard, AdMeld |
|
| 2:15 – 3:00 PM | Group Session: Reducing Discrepancies Led by: Doug Wintz, DMW MediaWorks |
|
| 3:00 – 3:15 PM | Afternoon Break | |
| 3:15 – 4:00 PM | Group Session: Yield 101: Focusing on the Dollars Led by: Rob Deichert, Platform-A |
|
| 4:00 – 4:15 PM | IAB “State of the Industry” | |
| 4:15 – 5:00 PM | Panel: Ask The Experts | |
| 5:00 – 5:30 PM | Group Exercise: Wrap Up & The Wiki | |
| 5:30 – 7:00 PM | Cocktail Reception (All Participants & Sponsors Present) | |
Conference proceedings are open to Ad Ops 360 participants only (i.e. closed to sponsors) unless specifically noted.
Top 10 Ad Ops Disasters (and how to avoid them), Doug Wintz, DMW MediaWorks
Learn from real-life examples how to avoid making the same mistakes others have. With a focus on workflow troubleshooting, attendees will know what to look for and how to respond before a crisis hits.
Malvertising Prevention: Dealing with Malicious Ads, Mike Nolet, AppNexus
Mike Nolet, a malvertising expert, explains the latest techniques in preventing malvertising from slipping through your processes and onto your website. This session will empower the people responsible for protecting your company?s reputation and revenue from malicious ads.
Ad Networks and Exchanges, Mark Stannard, AdMeld
Ad Networks and Exchanges continue to reshape the online advertising space and ad operations team members need to understand how they work, how to work with them and how to generate the most revenue from them. Learn the ins and outs of managing relationships with networks and exchanges in this session.
Reducing Discrepancies, Doug Wintz, DMW MediaWorks
Discrepancies continue to plague online advertising for a variety of reasons. Understand both the technical and workflow related issues behind discrepancies and how catching and reducing discrepancies helps recapture lost revenue.
Yield 101: Focusing on the Dollars, Rob Deichert, Platform-A
Ad Operation teams continue to evolve from departments focused on impressions and clicks to departments responsible for maximizing revenue. As this happens, everyone in Ad Ops needs to understand the fundamentals of yield management and apply it to their responsibilities.
Registration:
Attendance at Ad Ops 360 US II is open to all online advertising operations and technology professionals who are employed by online
media publishing companies, ad agencies, ad networks and other technology companies.
Location:
Ad Ops 360 US II will be held 2009-05-21 in New York, NY.