Publisher Forum US XIX

August 17, 2008

Registration opens March 31, 2008

Registration ends July 11, 2008 at 12:00 am

Early Bird Deadline: May 02, 2008

see also: sponsorshipagendaPublisher Forum Overview

Publisher Forum US XIX will be held 2008-08-17


AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.

AdMonsters bi-annual US Publisher Forums bring together 100 senior leaders in online ad operations to address common issues facing the entirety of the advertising operations community in a unique round-table format.

Designed exclusively for managers, decision makers, and decision influencers, AdMonsters publisher forums are a vital tool to ensure the continued success of your team.

While other conferences focus on broader issues facing the digital marketing community, our belief is that bigger isn’t always better. Our laser focus on the specific challenges facing advertising operations on-line allow us to uncover immediate, tactical steps you can take to help your company maximize profit margin. If you run an ad operations team, you do not want to miss this event.

Topics & Conference Format

The conference format for Publisher Forum US XIX will run three full days, beginning with a Sunday evening reception on 2008-08-17 and concluding on Wednesday about 5pm.

Keynote Address

AdMonsters is pleased to announce that the keynote address, “Building & Growing a Scalable Service Organization” will be delivered by Joslyn Moore, Senior Director, Service Operations at Microsoft.

Ms. Moore’s keynote will examine the key components of a scalable service organization. During the talk she will address successful strategies for building, managing and maintaining a high quality service organization. Key pillars include the right organizational design, a strong people plan & customer focused technology investments.

As the Senior Director of the Service & Operational Readiness Team (SORT), Joslyn Moore is responsible for the end to end business readiness & operational iteration of Microsoft’s $3B global advertising business. Her organization includes teams leading service operations planning & learning development across both the media (search & display) and publisher lines of business within Microsoft Advertising?s Audience & Publisher Solutions division (APS). Joslyn joined Microsoft in April of 2003 after spending 5 years working in various roles within the advertising services group at the Walt Disney Company.

Agenda & Topics

The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.

Below are examples of topics addressed at previous conferences:

  • Staffing & Hiring Best Practices
  • Rich Media Strategies
  • Monetizing Remnant Yield & Inventory Management
  • Buy vs. Build Case Study looking at sales tools and Dart Sales Manager
  • Workflow Automation Challenges and Solutions
  • Building a Successful Ad Ops Team / Ad Ops Team Management
  • Case studies
  • Vendor Specific Implementation Best Practices
  • much much more!

    Further details on the agenda will become available as we approach the date of the conference. Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XVIII

    Sample Agenda

    Sun, August 17  
    5:15 – 6:00 PM   Session Leaders Pre-Meeting
    6:00 – 8:00 PM   Welcome Reception
    Mon, August 18  
    8:00 – 9:00 AM   Breakfast
    9:00 – 9:30 AM   Welcome to AdMonsters
    9:30 – 10:15 AM   Group Introductions
    10:15 – 10:50 AM   Keynote Address
    10:50 – 11:15 AM   Morning Break
    11:15 – 12:00 PM   Bigger Budgets, Same People: Managing Scale
    12:00 – 12:30 PM   Ad Insertion Technologies in Emerging Platforms
    12:30 – 1:30 PM  

    Member Lunch

    1:30 – 1:45 PM  

    Organize Wednesday Breakout Sessions

    1:45 – 2:30 PM  

    Half Group Sessions
    – Account Management Best Practices
    – Rich Media Challenges in “Web 2.0”

    2:30 – 3:15 PM  

    Half Group Sessions
    – 3rd Party Billing Best Practices
    – Campaign Optimization Case Study

    3:15 – 3:45 PM   Afternoon Break
    3:45 – 4:30 PM  

    Half Group Sessions
    – Building Constructive Relations with Sales
    – Ad Tagging Best Practices: OAS Case Study

    4:30 – 5:15 PM   Report in from Executive Summit & Half Group Sessions
    6:00 – 8:00 PM   “Speed Dating” Reception
    8:00 – 10:00 PM   Dinner w/ Sponsors
    Tues., August 19  
    8:00 – 9:00 AM  


    9:00 – 10:00 AM   Platinum Sponsor Workshop
    10:05 – 10:25 AM   Ruby Sponsor Technical Flash Session
    10:25 – 10:45 AM   Morning Break
    10:45 – 11:05 AM   Ruby Sponsor Technical Flash Session
    11:15 – 12:00 PM  

    Platinum, Ruby & Gold Sponsor Breakouts

    12:00 – 1:00 PM   Lunch
    1:30 – 5:00 PM  

    Off-site Activity

    7:15 – 10:30 PM   Members’ Dinner
    Wed., August 20  
    8:00 – 9:00 AM   Breakfast
    9:00 – 9:45 AM   AdMonsters Group Business
    9:45 – 10:30 AM   Optimizing Remnant Inventory & Network Deals
    10:30 – 11:15 AM   Small-Group Breakouts
    11:15 – 11:45 PM   Morning Break: Check out of hotel if leaving today
    11:45 – 12:30 PM   Small-Group Breakouts
    12:30 – 1:30 PM  


    1:30 – 2:15 PM  

    Small-Group Breakouts

    2:15 – 2:30 PM   Afternoon Break
    2:30 – 3:30 PM   Reporting in from Breakouts & Tying It All Together
    3:30- 4:00 PM   Wrap up/Any Other Business
    4:00 PM  

    Conference Concludes


    Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.

    Location and Travel:

    • Publisher Forum US XIX will be held 2008-08-17, at the in .
    • The nearest airport is Denver International Airport.
    • Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.


    Attendance at Publisher Forum US XIX is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.