Publisher Forum US XIII
August 21, 2005
Registration opens May 24, 2005
Registration ends July 16, 2005 at 12:00 am
see also: sponsorship — agenda
AdMonsters XIII was held August 21-24, 2005, at the Le
Meridien King Edward Hotel in Toronto, Canada.
AdMonsters XIII member registration was sold out, with 85
attendees from 58 companies, including About.com, Advance Internet, Alliance
Atlantis, AOL, AOL Canada, Ask Jeeves, AtomShockwave, AutoTrader.com,
Bell Canada, BizJournals, Boston.com, Can West, Cardomain Network, CBS
Sportsline, Classified Ventures (Cars.com), CNet Networks, CondeNet, Cox
Newspapers, Discovery.com, Dow Jones / The Wall Street Journal, eBay,
Edmunds, Electronic Arts, ESPN.com, EzBoard.com, Fandango, Financial Times,
Gannett, The Globe and Mail, Google, IGN Entertainment, Interactive Corp
(IAC), Knight-Ridder Digital, McLatchy Interactive, Media General, Motley
Fool, MSN, MSN Canada, MSNBC, MTV Networks, New York Times Digital, NOW
Magazine Toronto, Reed Business Info (RBI), Terra Networks, Travelocity,
Tribune Interactive, Turner Broadcasting (CNN), Univision Online, USA
Today, Walt Disney Internet Group (WDIG), Washington Post/Newsweek Interactive,
WeatherBug, The Weather Channel, Whitepages.com, Yahoo, and Ziff-Davis.
Agenda
The conference format for AdMonsters XIII ran three full days, beginning
with a Sunday evening reception and concluding on Wednesday about 5pm.
Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted.
Final Agenda
All conference events will be held at the hotel.
Sunday, August 21
| 6:30 – 9:00 p.m. | Welcome Reception — cocktails and hors d’ oeuvres |
Monday, August 22
| 8:00 – 9:00 a.m. | Breakfast |
| 9:00 – 9:30 a.m. | Welcome and Introduction to AdMonsters |
| 9:30 – 9:45 a.m. | Attendee Introductions |
| 9:45 – 10:00 a.m. | Intro to the Canadian online advertising market (IAB Canada) |
| 10:00 – 10:45 a.m. | Member session: Online video advertising (MTV) |
| 10:45 – 11:15 a.m. | Morning break |
| 11:15 – 11:30 a.m. | Introduce panel session |
| 11:30 – 12:30 p.m. |
Panel Session: C is for Cookie • Mary Crogan, Media Director, Carat |
| 12:30 – 1:30 p.m. | Lunch |
| 1:30 – 2:15 p.m. | Member session: RSS advertising (USA Today) |
| 2:15 – 2:30 p.m. | Intermission |
| 2:30 – 3:30 p.m. | Platinum Sponsor Workshop (DoubleClick) |
| 3:30 – 3:45 p.m. | Intermission |
| 3:45 – 5:00 p.m. | Gold and Platinum Sponsor Panel |
| 6:00 – 8:00 p.m. | Sponsor Reception |
| 8:00 – 9:30 p.m. | Dinner |
Tuesday, August 23
| 8:00 – 9:00 a.m. | Breakfast |
| 8:00 – 9:45 a.m. | Member Session: Inventory Reservation & Forecasting tools (Edmunds.com) (room TBA) |
| 9:45 – 10:30 a.m. | Member Session: Vendor Management best practices (About.com) |
| 10:30 – 11:00 a.m. | Morning Break |
| 11:00 – 11:45 a.m. | Member Session: Case Study: Open source ad serving solutions (ezboard) |
| 11:45 – 12:30 p.m. | Meet in lobby, pick up boxed lunch. |
| 12:30 p.m. | Walk to ferry. It’s at most a 15 minute walk from the hotel to the ferry. We pre-purchase tickets, so you do *not* have to purchase them at the ferry terminal. |
| 12:45 p.m. | Ferry departs for Ward’s Island. (eat lunch on the ferry) |
| 1:00 p.m. | Ferry arrives Ward’s Island. |
| 1:15 p.m. | Canoe Treasure Hunt! |
| 4:00 p.m. | Relax and enjoy the island (refreshments provided) |
| 5:45 p.m. | Return ferry departs Ward’s Island |
| 6:15 p.m. | Return to hotel |
| 7:30 p.m. | Bus departs hotel for transportation to dinner |
| 8:00 p.m. | Dinner at North 44 |
| 12:00-9:00 p.m. | Offsite activity and Dinner |
Wednesday, August 24
| 8:00 – 9:00 a.m. | Breakfast |
| 9:00 – 9:30 a.m. | AdMonsters group business |
| 9:30 – 10:30 a.m. | Member Session: Analytics & reporting (NOW Toronto) |
| 10:30 – 11:00 a.m. | Morning break (Check out now if you’re leaving today) |
| 11:00 – 12:00 p.m. | Member Session: Yield Management & Optimization (CNet) |
| 12:00 – 1:30 p.m. | Lunch |
| 1:30 – 2:15 p.m. | Member Session: Ad operations processes, internal metrics, and workflow (Media General) |
| 2:15 – 2:30 p.m. | Prep for breakout sessions |
| 2:30 – 4:30 p.m. | Breakout sessions |
| 4:30 – 4:45p.m. | Wrap up |
| 5:00 p.m. | Conference concludes |
Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted. Details tbd.
Location and Travel
Please plan to arrive on site no later than 6pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.