Publisher Forum US XI

Registration is closed

AdMonsters XI was a sold out event, with 56 delegates
from About.com, Advance Internet, Allrecipes.com, AOL-TimeWarner, Ask
Jeeves, AtomShockwave, Bell Sympatico, Boston.com, Cars.com, CBS Marketwatch,
CMP Media, CNET Networks, Cox, Discovery.com, eBay, Edmunds.com, Friendster,
Homestore.com, IGN/Gamespy, Interactive Corp., Knight-Ridder Digital,
The Motley Fool, MSN, MTV Networks, Nando Media, New York Times Digital,
Nikkei, The Weather Channel, Tickle, Trader Electronic Media, Travelocity,
Tribune Interactive, Univision, USA Today, Walt Disney Internet Group,
Washington Post / Newsweek Interactive, and Yahoo!

Please direct questions about membership and registration to [email protected].

Conference Agenda

The conference format runs two and half days: Sunday evening through Wednesday
noon. The majority of the agenda is comprised of member-led sessions on
a wide variety of relevant topics; some examples include ad serving technology,
inventory management, organizational structure, business process automation,
ad operations policies, rich/streaming media, and case studies. Further
details will become available as we approach the dates of the conference.
Please see past conference agendas for other examples: AdMonsters
X — AdMonsters IX

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Agenda

All conference events will be held at the hotel.

Sunday, August 22

6:30 – 8:30 p.m.         
Welcome Reception

Monday, August 23

8:00 – 9:00 a.m.          Continental Breakfast

9:00 – 9:30 a.m.          Welcome and Introduction

9:30 – 10:00 a.m.        Attendee introductions

10:00 – 10:45 a.m.      Rich Media: new Standards,
Case Studies — Yahoo

10:45 – 11:00 a.m.      Break

11:00 – 11:45 a.m.      Behavioral Targeting
— CNet & CBS Marketwatch

11:45 – 12:30 p.m.      Best Practices: Creative
Editorial Review — MSN

12:30 – 1:30 p.m.        Lunch

1:30 – 2:15 p.m.         
IAB update and discussion — the new
IAB ad impression measurement standard

2:15 – 3:00 p.m.         
Online video advertising — About.com, ESPN, MTV

3:00 – 3:30 p.m.          Break

Tuesday, August 24

8:00 – 9:00 a.m.          Continental Breakfast

9:00 – 10:00 a.m.        Cookie,
ad, and pop-up blocking — Weather.com

10:00 – 10:45 a.m.     
Best practices: Online Ad Product Development — USA Today

10:45 – 11:15 a.m.      Break

11:15 – 12:00 p.m.     
Online advertising in Japan — Nikkei

12:00 – 12:45 p.m.      Lunch

1:00 p.m.                    
Depart for group event

6:30 p.m.                     Return
to hotel

8:00 p.m.                    
Dinner at The Flagstaff
House

Wednesday, August 25

8:00 – 9:00 a.m.          Continental Breakfast

9:00 – 9:45 a.m.         
AdMonsters group business

9:45 – 10:30 a.m.       
Moderated discussion

10:30 – 11:00 a.m.      Break

11:00 – 12:15 p.m.      Moderated discussion

12:30 p.m.                  
Conference concludes

Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted. Details tbd.

Location and Travel

Boulder is 45
miles from Denver International Airport (DIA).

Please plan to arrive in Boulder no later than 6pm on Sunday evening,
and depart the conference no earlier 1pm on Wednesday.