Publisher Forum US X

AdMonsters X was held February 22-25, 2004, at the Four Seasons Hotel in Austin, Texas.

Attendance & Registration

We reached our maximum member registration ceiling for AdMonsters X, and
registration was closed with 54 member attendees from About.com, Advance
Internet, America Online, Atomshockwave, Bell Sympatico, Boston.com, CBS
Sportsline.com, CMP Media, CNET Networks, Discovery Communications, eBay,
Edmunds.com, eLogic, GameSpy, IGN Entertainment, Microsoft, New York Times
Digital, Reed Business Information, Reuters, Terra Lycos, The Weather Channel
Interactive, Travelocity, Turner Internet Technologies, Univision.com,
USATODAY.com, Walt Disney Internet, Washingtonpost.com, WeatherBug, WSJ.com, and
Yahoo!. Adam Gelles, Director of Industry Initiatives for the
IAB, joined us as a special guest for a
portion of the agenda.

Conference Agenda

The conference format runs two and half days: Sunday evening through
Wednesday noon. The majority of the agenda is comprised of member-led sessions on a wide variety of relevant topics;
some examples include ad serving technology, inventory management,
organizational structure, business process automation, ad operations policies,
rich/streaming media, and case studies.

Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted.

Detailed Agenda

All conference events will be held at the hotel.

. Cocktail reception with Hors D’oeuvres

Monday, February
23

8:00 to 9:00
a.m.         
Continental
Breakfast ? Ballroom A

9:00 to 9:30
a.m.         
Welcome and
Introduction ? Bowen Dwelle (Chairman)

9:30 to 10:00 a.m. 
      Attendee introductions

10:00 a.m. to 10:45
    
Streamlining the Rich Media Creative Handling Process — MSN

10:45 to 11:00 a.m.
    
Break

11:00 to 11:45 a.m.
    
Developing Standards for Integration with 3^rd party data ? About.com

11:45 a.m. to 12:30
    
The Impact of Ad- and Popup-Blocking ? Discovery.com

12:30 p.m. to 1:30
      
Lunch ? Four Seasons Ballroom Terrace

1:30 p.m. to
2:15         

IAB update and discussion ? Adam Gelles (IAB)

2:15 to 3:00
p.m.         
Business Process
Automation / Solbright Case Study ? New York Times

3:00 to 3:30
p.m.         
Break

3:30 to 4:30
p.m.         
Platinum Sponsor
Workshop:

DoubleClick

4:30 to 5:30
p.m.         
Sponsor Panel:
DoubleClick, Eyeblaster, Revenue Science, Unicast

7:00 to 8:00
p.m.         
Cocktail hour at the
hotel bar (open to sponsor guests)

8:00 to 10:00
p.m.       
Group dinner with
sponsor guests at the

Four Seasons Caf?

Tuesday, February
24

8:00 to 9:00
a.m.         
Continental
Breakfast ? Ballroom A

9:00 to 10:00
a.m.       
Platinum Sponsor
Workshop:

Eyeblaster

10:00 to 10:45 a.m.     
Best
Practices in Ad Product Development ? CNet

10:45 to 11:15 a.m. 
    Break

11:15 to 12:00 p.m.     
Managing
the user experience with Intrusive Advertising — Bell Sympatico

12:00 to 12:45
p.m.     
Lunch ? Four
Seasons Ballroom Terrace

1:00 p.m. 
                   
Depart for offsite
group event

6:30
p.m.                     
Return to hotel

8:00 p.m. 
                   
Group offsite dinner
at

Eddie V’s

Wednesday,
February 25

8:00 to 9:00
a.m.         
Continental
Breakfast ? Ballroom A

9:00 to 9:30
a.m.         
AdMonsters Group
business ? Bowen Dwelle (Chairman)

9:30 to 10:30
a.m.       
Moderated discussion

10:30 to 11:00 a.m.     
Break

11:00 to 12:15
p.m.     
Moderated discussion
continues?

12:15 to 12:30
p.m.     
Closing – Bowen
Dwelle (Chairman)

12:30 p.m. 
                 
Conference concludes