Publisher Forum EU IV
February 09, 2005
Registration opens November 08, 2004
Registration ends January 21, 2005 at 12:00 am
see also: sponsorship — agenda — travel
AdMonsters Europe IV was held February 9-11, 2005, at the ,
in partnership with IAB Europe.
The final count was 37 member delegates from AdLink, AdNet.pl, AOL France
& UK, Ask Jeeves, Associated New Media, Belgacom SkyNet, CNet, Financial
Times, Freenet.de, Future Publishing, Handbag.com, iTV, Lycos Europe, Matrix
(Virgilio/Telecom Italia), MSN, Reuters, SevenOne Interactive, Telegraph
Group, Terra Networks, Tiscali, Wanadoo, and Yahoo UK & Germany. Given
that our target for this event was only 30 delegates, we’re very happy with
the turnout.
Sponsorship
Please see AdMonsters sponsorships for information on our sponsorship programs.
Platinum Co-Sponsors
Gold Sponsors
Silver Sponsors
Final Agenda
All conference proceedings are open to members only
(i.e. closed to sponsors) unless specifically noted below.
Wednesday, February 9, 2005
18:00 to 20:00 Cocktail reception
20:00 Dinner at Restaurant
Zeughauskeller
(we will be walking; directions)
Thursday, February 10, 2005
8:00 to 9:00 Breakfast
9:00 to 9:15 Welcome to AdMonsters Europe IV — Bowen Dwelle, AdMonsters Chairman
9:15 to 9:45 Member Introductions
9:45 to 10:15 Recap 2004 and preview of 2005 Ad Operations industry initiatives – Danny Meadows-Klue (IAB Europe)
10:15 to 11:00 TrueCount, delayed ad delivery, and an update
from the German Ad Standards Task Force – Alexander Schott (SevenOne Interactive)
11:00 to 11:15 Morning break
11:15 to 12:00 Ad formats: development & effectiveness – Paul de la Nougerede (Wanadoo)
12:00 to 12:45 New technology and creativity in European advertising – Martin Price (Yahoo! Europe)
12:45 to 14:15 Lunch
14:15 to 14:45 Round Table discussion: Auditing online advertising – Richard Foan (ABC Electronic)
These sessions are open to sponsors as noted below:
14:45 to 15:45 Platinum Sponsor Workshop (Revenue Science and TrafficMac): Re-Envisioning Ad Operations
16:00 to 17:00 Gold and Platinum Sponsor Panel
18:30 to 20:00 Sponsor Round Table and cocktail reception all sponsors
20:00 to 22:00 Dinner at Blaue
Ente (transportation will be provided)
Friday, February 11, 2005
8:30 to 9:30 Breakfast
9:30 to 10:30 Best practices for Ad Operations organizations – Sue Hunt (AOL UK)
10:30 to 11:30 Ad- and cookie blocking, cookie churn, anti-spyware
tools and their implications for online advertising – Mike Barrett (CNET Networks)
11:30 to 11:45 Morning break
11:45 to 12:30 Barter, Inhouse, and “Charity” Inventory
management – Matt O’Neill (Yahoo! Europe)
12:30 to 13:45 Lunch
13:45 to 14:30 Maintaining maximum margin in the advertiser-agency-publisher
value chain – Bernadette O’Reilly (Ask Jeeves)
14:30 to 15:15 Best practices in Ad Operations Policy – Ben Humphry (MSN)
15:15 to 15:45 Afternoon break
15:45 to 16:30 2005 Ad Operations industry initiatives and action
items – Danny Meadows-Klue (IAB Europe)
16:30 to 17:00 Closing business
17:00 Conference concludes
All conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted above.
Location and Travel
- AdMonsters Europe IV will be held February 9-11, 2005, at the . Here’s a nice map.
- The airport code for Zurich is ZRH.
- As the last day of the conference will be a full day session, if you
are going to depart that evening, please plan to leave no earlier than
7 p.m. - Zurich weather report
- 1 Swiss Franc (CHF) = 0.84 US Dollar (USD); 1 US Dollar (USD) = 1.19 Swiss
Franc (CHF) - 1 Swiss Franc (CHF) = 0.65 Euro (EUR); 1 Euro (EUR) = 1.55 Swiss Franc (CHF)
- See Oanda for more conversions.