Publisher Forum EU II

AdMonsters Europe II was held January 14-16, 2004 in conjunction with 

at
the AC Diplomatic Hotel
in Barcelona, Spain.

We had 19 member attendees from AOL (UK & Germany), Electronic Group
Interactive, Freeserve.com, Hollinger Telegraph New Media, iTV Online, Lycos
Europe, MSN International, Terra Lycos, and Yahoo! Europe. Danny Meadows-Klue,
President of IAB Europe and CEO of IAB UK was also in attendance.

Sponsorship

We filled all available sponsorship opportunities for AdMonsters Europe II.
Thank you! to our sponsors: Eyeblaster (Platinum sponsor), Accipiter, DoubleClick EMEA,
and Real Media (Gold sponsors),
and
TrafficMac International (Silver
sponsor).

Conference Agenda

Wednesday, January 14

19:00 to 21:00 Cocktail reception & off site dinner

Thursday, January 15

8:00 to 9:00  Breakfast

9:00 to 9:30  Welcome to AdMonsters Europe II — Bowen Dwelle,
AdMonsters Chairman

9:30 to 10:00  Member Introductions

10:00 to 11:00 Rich Media Forum —
Yahoo! Europe

11:00 to 11:20 Morning break

11:00 to 12:10 Rich Media Forum
continues

12:10 to 13:00 Intrusive Advertising User Research — MSN International

13:00 to 14:15  Lunch

14:15 to 15:15 Ad Serving Metrics — Logging and Counting,
Discrepancies — Danny Meadows-Klue, President,
IAB Europe 

15:15 to 16:30 Platinum Sponsor Workshop:

Intrusive Advertising Management: 2004 and Beyond

16:30 to 17:00 Afternoon break

17:30 to 18:30 Sponsor
Panel — The future of ad serving in
Europe

17:30 end of conference day

21:00 to 23:00 Dinner: Botafumeiro

Friday, January 16

8:30 to 9:30  Breakfast

9:30 to 10:30 Rich Media Creative focus — Lycos Europe

10:30 to 11:00 Morning break

11:00 to 12:30 Organization, Roles & Responsibilities — Lycos
Europe

12:30 to 12:45 Closing business

13:00  to 15:00  Off-site lunch

conference concludes