Publisher Forum EU XII

June 07, 2009

Registration opens January 14, 2009

Registration ends May 01, 2009 at 12:00 am

Early Bird Deadline: March 02, 2009

see also: sponsorshipagenda

Publisher Forum EU XII will be held


Alain Heureux - IAB EuropeAttendance is open to individuals employed by European online media publishing companies and advertising networks,
whose roles focus on online advertising operations and/or advertising technology.
If you are already an AdMonsters member, please visit your user profile to sign
up for the conference once registration is open. If you are not already a member of AdMonsters, please
complete the inquiry form on the right side of this page at any time.

Registration is limited to so if you are planning to join us, please register ASAP as seats will fill up quickly.

We had 60 publisher attendees from 42 companies and 12 countries at our last European conference, including

AdLINK Internet Media AG (DE), Agora, AOL Europe, AOL France, AOL Germany, AOL U.K., Aura Sports,, BBC Worldwide, Belgacom Skynet, BSkyB, Channel 4 Television, CNET Networks, Cofina Media – XL, De Telegraaf, Dennis Interactive, Financial Times, Future Publishing, GCap Media, Guardian Newspapers Ltd, Hearst Digital, httpool – internet advertising, Ilse Media, International Herald Tribune,, Lycos Europe, Metro International, Microsoft Deutschland GmbH, MSN EMEA, MTV Networks, MySpace, NewsInternational / Times Newspapers Ltd., Sanoma Uitgevers, Scout24 Media, Telegraph Media Group, Terra Networks, United Internet Media, Yahoo!

Attendee feedback

Some feedback from publisher delegates at past AdMonsters Europe events:

“Definitely the most productive conference I attend.”
“Really useful. Totally focused on the issues affecting
myself and my team
. Great forum to develop adops teams.”
“The most interesting conference I have attended.
A great opportunity to share opinions and best practice issues with other
“I was extremely impressed… MUCH better than any other event I
have been to.”
“Much more beneficial than many of the other so called ‘sales’ conferences
I have attended.”
“Very enlightening
“The open nature of the event means you get and give real insight into the big issues…”
“Very useful – open discussions – very high skill level of attendees

More feedback here


Mike Leo & Otto Neubert If you are interested in sponsoring this or other events in Europe or North American, details are available on
our sponsorship page. Alternatively, you can send us an email here

We typically sell out at all levels of sponsorship; sponsor selection is
therefore competitive, and it is usually the case that we do not have enough
sponsorship openings for the number of interested sponsors. We select sponsors
based primarily on best fit with our audience. The pricing outlined on our
web site is a guideline based on past events; we reserve the right to adjust
pricing based on competitive demand.

Confirmed sponsors


Antony MayfieldThe conference format for Publisher Forum EU XII
will run three full days, beginning with a cocktail reception Sunday evening and ending at 5 PM Wednesday. The
majority of the agenda is comprised of member-led sessions and breakouts covering a wide variety
of relevant topics; some examples include ad serving technology, inventory
management, organizational structure, business process automation, ad operations
policies, rich/streaming media, and case studies.

Further details will become available as we approach the dates of the conference. Please see past conference
agendas for examples: AdMonsters Europe IX AdMonsters Europe VIIIAdMonsters Europe VII

Robin PembrookeKeynote Address: Real World Convergence – An Operational View

Robin Pembrooke, Group Director of Online and Interactive, Global Radio

For years, we’ve all been hearing about “digital convergence” but haven’t seen too many great examples of it and it certainly hasn’t taken off to the degree the prognisticators earlier in the decade would have had us believe. However, the iPhone and other smart phones have begun to change that and have allowed us to interact with the web in places other than our desks.

Robin Pembrooke sits in an convergence sweet spot between offline radio, digital broadcasting, and interactive and has delivered successful, real world convergence for Global Radio. Robin will take a look at what has worked for them and share what operations teams need to be doing today to be able to successfully implement, deliver, and report on a ‘beyond the browser’ campaign. The internet has finally been decoupled from traditional computers and people are listening to the radio, watching YouTube, viewing maps, and using the internet while on the go. This change has big implications for marketers and will require a whole new set of skills for online ad ops teams.

Robin Pembrooke is the Group Director of Online and Interactive for Global Radio. Robin’s team are responsible for the company’s online strategy and products across such brands as Heart, ClassicFM, 95.8 Capital FM, Xfm and Galaxy. In the last year the team have completely redesigned and developed the sites of Xfm and 95.8 Capital FM, launching new features such as Artists Database, Interactive Playlists, Ticketing, Downloads and Local Guides. Global’s online audiences and revenues have grown rapidly in the last year.

Most recently the team have launched and iPhone application for 95.8 Capital FM which supports visualisation, London weather and Travel news. It was the No1 music application on iTunes for Christmas 2008.

Prior to Global, Robin was Yahoo! Europe’s Director of Product Operations with responsibility for the delivery of new products and services across the region. As part of this role he built a market leading team of web developers, project managers, designers and search engine optimisation experts.

All conference events will be held at the hotel.


Sunday, June 7
18:00-20:00   Member Welcome Reception
Monday, June 8
8:00 – 9:00   Breakfast
9:00 – 9:20   Welcome & Introduction
9:20 – 10:00   Attendee Introductions
10:00 – 10:30   IAB Europe Welcome
10:30 – 11:00   Morning Break
11:00 – 11:30   Summary of Recent AdMonsters Events
11:30 – 12:30   Keynote Address: Robin Pembrooke, Global Radio
12:30 – 13:30   Member Lunch
13:30 – 14:00   Group Session: Planning the Breakouts
14:00 – 15:30   Member Breakouts
15:30 – 15:45  

Short Break

15:45 – 17:30   Member Breakouts

Wrap Up for Day

18:00 – 20:00   Sponsor Speed Dating & Cocktail Reception
20:00 – 22:00   Sponsors’ Dinner
Tuesday, June 9
8:00 – 9:00   Breakfast
9:00 – 10:00   Ruby/Gold Sponsor Roundtable
10:00 – 10:45   Ruby Sponsor Presentations
10:45 – 11:15   Morning Break
11:15 – 12:45   Sponsor Breakout Sessions
12:45 – 1:30   Lunch with Sponsors
1:30 – 17:00   Offsite Activities
20:00 – 22:00   Members’ Dinner
Wednesday, June 10
8:00 – 9:00   Breakfast
9:00 – 9:45   AdMonsters Group Business
9:45 – 10:30   Member Session
10:30 – 11:00   Morning Break
11:00 – 11:45   Breakout Sessions 1
11:45 – 12:30  

Breakout Sessions 2

12:30 – 13:30   Lunch
13:30 – 14:15   Breakout Sessions 3
14:15 – 15:00   Breakout Sessions 4
15:00 – 15:30   Afternoon Break
15:30 – 16:30   Tying it all together – Reporting in from Breakouts
16:30 – 17:00   Wrap up conference
17:00   Conference ends

Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted.

Berlin Cruisers


Location and Travel

  • The three-letter code for Prague airport is .
  • Please plan to arrive on site no later 5 PM on Sunday evening, and to depart the conference no earlier than Wednesday evening.