Leadership Forum US VII will be held 2009-04-16

Leadership Forum US VII

AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations online.

AdMonsters Leadership Forum includes senior ad operations members from agencies, advertising networks, publishers, portals, and technical and services providers. This expanded breadth of participants aims to accelerate the shift of ‘above the line’ ad spend to online while at the same time helping the entire industry manage the increasing volume and complexity of online advertising.

Attendees are carefully vetted for both seniority within their organization as well as experience in the online ad industry. Typical attendees are senior directors of operations or higher and have 5+ years in the industry. If you fit this profile and lead ad operations, trafficking, media buying, or technical creative development for an online agency or media owner, AdMonsters Leadership forum will be an invaluable tool for you.

The Leadership Forum is a key opportunity to meet your peers and to engage in hands-on, in-depth analysis and problem-solving with the leaders in online ad operations across the industry. These events focus on both short-term tactical solutions, as well as some of the longer-term industry wide challenges that continually arise.

The registration fee of $199 includes the forum itself, breakfast and lunch as well as the cocktail reception and dinner with the event sponsors following the event.

Based on past attendance, we expect Leadership Forum US VII to sell out.
Please register as early as possible to secure your place at this event.

Agenda

Keynote: Kevin Lee
Cofounder and Executive Chairman, Didit

Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. The company’s unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (no. 137) as well as a number 12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy,” has been widely praised.

Conference Format

The conference format for
Leadership Forum US VII
will run one full day, starting with breakfast
the morning of 2009-04-16, with the conference concluding around 5:00 pm. The Leadership Forum will be followed by a dinner; at which all attendees are expected to join.

The agenda is comprised of attendee-led sessions and structured workshops covering a wide variety
of ad operations and technology topics. Some examples include: ad technology developments, inventory
management, organizational structure, business process automation, ad operations
policies, streamlining communication, rich media, and case studies.
Actual sessions are developed in collaboration with our members.

Further details on the agenda will become available as we approach the date of the conference. Please see past conference agendas for examples: AdMonsters Leadership Forum US VI — AdMonsters Leadership Forum EU V

Agenda
Thursday, April 16th

8:00 – 9:00 a.m.	Breakfast & Registration
9:00 – 9:10 a.m.	Welcome and Introduction to AdMonsters
9:10 – 9:30 a.m.	Attendee Introduction
9:30 – 10:15 a.m.	Keynote Address
10:15 – 10:30 a.m.	Morning Break
10:30 – 12:00 p.m.	Agency & Publisher Sessions (2 Sessions)
12:00 -12:30 p.m.	Platinum Sponsor Workshop: DoubleClick
12:30 – 1:30 p.m.	Sponsor & Member Lunch
1:30 – 2:30 p.m.	Agency & Publisher Sessions (2 Sessions)
2:30 – 2:45 p.m.	Workgroup Planning
2:45 – 3:00 p.m.	Afternoon Break
3:00 – 4:15 p.m.	Workgroup sessions
4:15 – 5:00 p.m.	Workgroup Reporting & Wrap Up
5:30 p.m. onwards	Sponsor & Member Cocktails & Dinner

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Confirmed sponsors

Location and Travel:

Leadership Forum US VII will be held 2009-04-16, at in .

Registration:

Attendance at
Leadership Forum US VII
is open to *senior* leaders in online advertising operations and technology employed by online media publishing companies, portals, advertising agencies and a limited number of networks and technology vendors. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.