Leadership Forum US V will be held 2008-04-17

Leadership Forum US V

AdMonsters Leadership Forum, held twice a year, brings together the most senior members of the online ad operations community for a day of workshops, member-led presentations, and peer-certified best practice recommendations. This forum is truly a meeting of the minds for those leading operations online.

AdMonsters Leadership Forum expands the audience developed at our publisher conferences to include those from agencies, advertising networks, and technical and services provides in the online advertising community. This expanded depth and breadth of participants aims to accelerate the shift of ‘above the line’ ad spend to online while at the same time helping the entire industry manage the increasing volume and complexity of online advertising.

Attendees are carefully vetted for both seniority within their organization as well as experience in the online ad industry. Typical attendees are senior directors of operations or higher and have 3+ years in the industry. If you fit this profile and lead ad operations, trafficking, media buying, or technical creative development for an online agency, AdMonsters Leadership forum will be an invaluable tool for you.

The Leadership Forum is a key opportunity to meet your peers and your publisher ad operations counterparts and to engage in hands-on, in-depth analysis and problem-solving with the leaders in online ad operations across the industry. These events focus on both short-term tactical solutions, as well as some of the longer-term indsutry wide challenges that continually arise.

The registration fee of $199 includes the forum itself, breakfast and lunch as well as the cocktail reception and dinner with the event sponsors following the event.

Based on past attendance, we expect Leadership Forum US V to sell out.
Please register as early as possible to secure your place at this event.

Agenda

Keynote: David Clark, EVP & GM Joost

AdMonsters is happy to have David Clark, EVP & GM of Joost, the cutting edge web-based video platform, deliver the keynote at our fifth Leadership Forum. With more than 15 years experience in television, advertising and online media, David Clark heads up Joost’s North American operations and the company’s global advertising strategy.

Dave will be leading a session focused on optimizing the relationship between the sales team, advertisers, and operations. Along the way, he’ll be calling out key strategies for winning operations team in 2008 and beyond.

Conference Format

The conference format for
Leadership Forum US V
will run one full day, starting with breakfast
the morning of 2008-04-17, with the conference concluding around 5:00 pm. The Leadership Forum will be followed by a dinner. All attendees are expected to join.

The agenda for the Leadership Forum is comprised of attendee-led sessions on a wide variety
of ad operations and technology topics. Some examples include: ad technology developments, inventory
management, organizational structure, business process automation, ad operations
policies, streamlining communication, rich media, and case studies.
Actual sessions will be developed in collaboration with our members.

Further details on the agenda will become available as we approach the date of the conference. Please see past conference agendas for examples: AdMonsters Leadership Forum US IV — AdMonsters Leasership Forum EU III

Sample Agenda
Thursday, April 17th

8:00 – 9:00 a.m.	Breakfast
9:00 – 9:20 a.m.	Welcome and Introduction to AdMonsters
9:20 – 9:45 a.m.	Attendee Introduction
9:45 – 10:30 a.m.	Keynote Address: David Clark, Joost
10:30 – 10:45 a.m.	Morning Break
10:45 – 11:30 p.m.	Member Session: Advertising Operations Case Study
11:30 – 12:00 p.m.	Platinum Sponsor Workshop: DoubleClick
12:00 – 12:15 p.m.	EyeWonder Gold Sponsor “Flash” Session
12:15 – 1:30 p.m.	Sponsor & Member Lunch
1:30 – 3:15 p.m.	Member Workgroup Excercises – Planning & Development
3:15 – 3:45 p.m.	Afternoon Break
3:45 – 4:45 p.m.	Workgroup Presentations (15 min each)
4:45 – 5:00 p.m.	Wrap Up and Conference Ends
5:30 p.m. onwards	Sponsor & Member Cocktails & Dinner

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

Location and Travel:

Leadership Forum US V will be held 2008-04-17, at the in .

Registration:

Attendance at Leadership Forum US V is open to *senior* leaders in online advertising operations and technology employed by online media publishing companies, portals, advertising agencies and a limited number of networks and technology vendors. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.