Leadership Forum EU IV
November 04, 2008
Registration opens July 21, 2008
Registration ends November 01, 2008 at 12:00 am
Early Bird Deadline: July 07, 2008
See also: Sponsorship — Agenda
Leadership Forum EU IV will be held , at the in
AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders
AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters Leadership Forum will bring together 35 of the most senior leaders in online ad operations in a unique peer to peer round table discussion format. Our Leadership Forum is effectively an executive summit for digital ad operations — a meeting of the minds for those leading operations online.
Many of the key challenges facing the industry are shared across the various stakeholders. As online marketing continues to gain market share against other media, it will be increasingly important to be able to scale our operations. By gathering the most senior leaders in ad operations to identify bottlenecks in the workflow, analyze the vendor marketplace, work out pain points, and identify short-term, tactical solutions to the most pressing problems, the AdMonsters Leadership Forum will help to make this scale possible.
Hot topics this year are: Widgets & “Web 2.0” advertising technologies; Behavioural Targeting Strategies & Challenges; Addressing an increasingly fragmented media landscape; Scaling your operations team; Best Practices of Ad Exchanges & Networks; Agency/Publisher Trading Systems; and much more. Join the AdMonsters Leadership Forum and have your say. YOU can make a difference in the direction the industry takes.
Who attends the Leadership Forum?
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| The group at AdMonsters Leadership Forum III, November 2007 |
- Online Publishers/Media Owners(e.g. AOL, The Guardian, Le Monde, RTL, El Pais)
- Advertising Networks (e.g. AdLink, Advertising.com)
- Digital Agencies (e.g. Diffiniti, I-Level, Isobar, Zed)
- Select Technology Companies (e.g. 24/7 RealMedia, Tacoda)
- Outsourced Ad Operations (e.g. DQ&A, Operative, Theorem)
Attendance is limited senior leaders in online advertising operations. Typical titles include:
- VP/Director, Ad Operations
- Head of Campaign Management
- and similar
If you run an online ad operations team and have 3+ years experience in the industry, you can not afford to miss the AdMonsters Leadership Forum.
Registration
A wide range of leading agencies, media owners, networks, and technology companies have attended past events. These include:
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Media Owners
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Agencies
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Other Companies
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AOL BSkyB Channel 4 CNet CondeNet DailyMotion Financial Times Future Publishing Hachette Filipachi Hearst ITV Lycos Microsoft MTV MySpace New York Times NewsInternational Orange Virgin Yahoo! |
Agency.com AKQA Banner Diffiniti Digitas Essence Media FullSix Glue London GroupM i-level isobar LBi Manning Gottlieb (OMD) Media Run Mediavest Mindshare Interaction Tri-Direct Zed Media (Zenith) |
ABC Electionic AdLink Convera DQ&A HTTPool Media Initiatives Group Operative
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Agenda
Keynote: Sharon Jaffe, Principal Jaffeblend
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A true internet veteran, Sharon has been in the industry for 13 years working on local, European and Global business. She works independently as a digital marketing consultant helping media agencies, advertisers and publishers achieve success with web 2.0 by applying her expertise and experience in the key areas of Education and Strategy.
Under the umbrella of Education, she regularly and successfully conducts workshops for Microsoft including a 2 day Digital Marketing Masterclass for EMEA Marketing Managers. Her presentations and custom-tailored workshops cover a range of topics from web 1.0-2.0 to Social Media, Display Advertising, Measurement, the Online Media Landscape, Digital Creativity and Emerging Media. Sharon is an experienced presenter for groups ranging from 10 to 300 and always receives very positive feedback on her performance and engaging presentation style.
From a Strategy perspective, she has helped companies with their growth plans by assisting with sales strategy, sales decks, recruitment, organizational structure, processes, positioning and pricing. She specializes in helping with the creation of custom branded (entertainment) solutions and integrated sponsorships. Her strategy clients include Microsoft, CondéNast, VISA, eBuddy, Tipped and Centro.
Sharon left MSN/Microsoft after a successful career of 5 years in strategic sales. She headed up the EMEA branded entertainment and experiences team (BEET) managing and working on big brand campaigns providing custom creative solutions across the globe. Before that, she worked locally and internationally pioneering the FMCG, entertainment sectors, retail and travel sectors.
Prior to Microsoft, she was co-founder of an e-Marketing agency, conducting digital consultancy and projects for clients like Heinz and Heineken. Her career started in 1995 focusing on international e-commerce strategy and execution for KLM. She left after 5 years to run a product management team focusing on web site design, usability and functionality as part of a content and syndication startup, Recipeweb International.
Sharon is passionate about digital media as it represents the ultimate intersection marketing and technology for consumers and marketers. She dedicates her energy to this world of limitless opportunity and thought-provoking challenges for today’s companies.
Hailing from South Africa, with Dutch nationality and married to a Dane, Sharon embraces other cultures and enjoys working internationally, residing in the UK.
Format
The conference format for Leadership Forum EU IV will run one full day, concluding with a dinner the evening of . The majority of the agenda is comprised of attendee-led sessions on a wide variety of relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.
Further details on the agenda will become available as we approach the dates of the conference.
Please see past conference agendas for examples: Agency Day/Leadership Forum EU II — Agency Day/Leadership Forum US VI — Agency Day/Leadership Forum EU III
Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.
Preliminary Agenda for
| 8:00 – 9:00 AM | Registration and Breakfast | |
| 9:00 – 9:45 AM | Introductions & AdMonsters Overview | |
| 9:45 – 10:30 AM | Keynote Address: Sharon Jaffe, Jaffeblend Beyond the banner in the new digital world |
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| 10:30 – 10:45 AM | Group Discssion, reviewing the keynote | |
| 10:45 – 11:00 AM | Morning Break | |
| 11:00 – 11:25 AM | Member Session: Sacha Bunatyan (BSkyB): Doing More with Less | |
| 11:25 – 11:50 AM | Member Session: Dirk Fiebig (Media Intiatives Group): Brand v. Performance–what does a stagnant maket mean for each? | |
| 11:50 – 12:20 AM | Sponsor Platinum Workshop: DoubleClick | |
| 12:20 – 1:45 PM | Lunch with Sponsors | |
| 1:45 – 2:10 PM | Member Session: Rob Webster (Unique Digital): Moving beyond the “last click” model for measuring ROI | |
| 2:10 – 2:35 PM | Member Session: Joanna Bathurst (Conde): How to successfully manage a late creative policy | |
| 2:35 – 2:45 | Workgroup Planning | |
| 2:45 – 3:45 PM | Workgroup Sessions | |
| 3:45 – 4:00 PM | Afternoon Break | |
| 4:00 – 4:45 |
Report in from Workgroups (15 min. each) |
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| 4:45 – 5:00 | Wrap Up Conference | |
| 5:30 – 7:15 PM |
Member & Sponsor Cocktails |
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| 7:30 – 10:00 PM | Dinner with Sponsors |
Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.